q.media Decaux awarded an exclusive advertising concession in one of the largest shopping malls in Doha, City Center Mall

Dubai July 1^st, 2013

JCDecaux, the number one outdoor advertising company worldwide, announces today that its subsidiary q.media Decaux (a joint venture between q.media and JCDecaux) has been awarded an 11-year contract with City Center, Doha (Qatar), for the exclusive advertising concession in the mall.

City Center is located in the fast growing business district of Doha, West Bay. One of the busiest malls in Doha, City Center opened in 2001 and welcomes over 15 million visitors every year, attracted by a range of local and international brands and entertainment options including a multiplex cinema and a theme park.

Following the awarded advertising concession, City Center will be focusing on increased innovation and further expansions throughout the mall, providing customers with more retail space and unique amenities. In line with City Centers' strategy, from July 1^st, q.media Decaux will introduce innovative outdoor advertising solutions including an interactive digital wayfinding system.

Anastasia Marapidou, Center Manager, and Joerg Harengerd, Director of City Center Doha, said: "We are delighted to have awarded the advertising concession in our mall to q.media Decaux to create a successful media platform, benefiting from the local market knowledge of the company and the worldwide expertise of JCDecaux in outdoor advertising, especially in retail environments, offering an enhanced experience to customers while bringing a better return to tenants."

Steve Bovey, Managing Director of q.media Decaux said: "This significant contract is a very strategic move for q.media Decaux: Shopping plays a central part in local life and Qatar benefits from a thriving retail industry. This milestone represents the first step toward building a genuine retail communication platform, offering dedicated media solutions in the two busiest shopping malls in Qatar and reaching an annual combined audience of over 30 million shoppers, appealing to local and international brands."

David Bourg, CEO Middle East at JCDecaux, said: "We are very pleased to add City Center Doha to our retail portfolio. The Middle East, and Qatar in particular, is transforming the modern shopping experience with entertainment malls developing throughout the region. Located in one of the premier shopping destinations, our strategic advertising solutions at City Center along with Villaggio Mall, a contract won in 2009, will be a fantastic showcase for our clients and partners, expanding our local footprint and paving the way for our future premium retail development in the region.

Key Figures for the Group
-     2012 revenues: €2,623m; Q1 2013 revenues: €565.7m
-     JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index
-     No.1 worldwide in street furniture (434,700 advertising panels)
-        No.1 worldwide in transport advertising with more than 150 airports and more than280 contracts in metros, buses, trains and tramways (358,100 advertising panels)
-     No.1 in Europe for billboards (199,600 advertising panels)
-     No.1 in outdoor advertising in the Asia-Pacific region (205,000 advertising panels)
-     No.1 worldwide for self-service bicycle hire
-     1,002,800 advertising panels in more than 55 countries
-     Present in 3,700 cities with more than 10,000 inhabitants
-     10,484 employees

-Ends-

For media assistance, please contact:
Majlis PR and Events
Abegail Bokingo
+971 4 428152
abegail@majlisdubai.com
United Arab Emirates

Danielle Davis
Public Relations Executive
JCDecaux Middle East
Tel: +971 4 439 8454
Email: danielle.davis@jcdecaux.ae