Palermo, Italy (January 20th 2012) - PUMA, one of the world's leading sport-lifestyle brands, and the US Città di Palermo, one of the most representative football clubs in the Italian Soccer panorama, today announced a long-term partnership and licensed contract. PUMA will be responsible for the development of all official performance playing kit and all training and leisure apparel of the senior and youth teams, starting from 2012/2013 football season. In addition, PUMA will also acquire the master license for the brand U.S. Città di Palermo.
Andrea Rogg, General Manager of PUMA Italy, said: "We are extremely pleased to have agreed this new partnership with Palermo Football Club, a prestigious team that in addition to its strong heritage in Italian football, shares with PUMA the same values, excitement and love for sport".
Rinaldo Sagramola, Palermo Football Club CEO confimed the new agreement by saying, "We are proud to be entering into this partnership with PUMA, and look forward to working with them from the 2012/13 season in prospect. PUMA has such credibility in the development of high quality performance football apparel, and the sales and distribution of licensed products, this new partnership is one that will significantly benefit Palermo for years to come."
PUMA currently partners with several International football federations including Italy, Czech Republic, Switzerland, Uruguay, Chiles, South Africa, Cameroon, Ghana, Ivory Coast, Algeria. The sportlifestyle brand also has a strong player portfolio in football that includes Gigi Buffon, Giorgio Chiellini, Samuel Eto'o, Cesc Fabregas, Sergio 'Kun' Aguero, Radamel Falcao, Yaya Toure,Thierry Henry, Nemanja Vidic, Mario Gomez and Marco Reus.
The new Palermo Club Football Kit will be launched by PUMA in advance of the 2012/13 football season.
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About PUMA
PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com
For Puma:
Alessandra Orsini | Communication, PR & Events Manager - Marketing | PUMA ITALY |+39 02 89391422 | alessandra.orsini@puma.com
Manuel Licci | Relazioni Pubbliche | ATTILA&CO |+39 02 34970718 | manuel.licci@attila.it
For U.S. Città di Palermo
Susanna Marcellini - Responsabile Comunicazione - cel 342 155 91 91 s.marcellini@palermocalcio.it
© Press Release 2012
