Premier Inn, the budget hotel chain, was awarded the 'World's Leading Budget Hotel Brand' at the 2011 World Travel Awards, beating off strong competition from the likes of Best Western, Travelodge and Holiday Inn Express.
The awards, voted for by world wide travel agents were held in Doha, Qatar. Described by the Wall Street Journal as the 'Oscars of the travel industry', they are renowned for recognising the best hospitality and tourism brands throughout the world.
Patrick Dempsey, Managing Director for Whitbread Hotels and Restaurants, commented: "We are absolutely delighted to win this award and would like to thank everyone who voted for us. To be recognised internationally in this way, whilst still only having a relatively small presence outside of the UK, demonstrates the strength of feeling towards the Premier Inn brand and the excellent standards and levels of customer service that the Premier Inn teams offer across the UK and worldwide."
Premier Inn is the UK's biggest budget hotel chain with over 600 hotels across the UK and Ireland, 3 hotels in Dubai, one in Abu Dhabi and 2 in India. Premier Inn offers guests a unique promise of a Good Night Guarantee - a good night's sleep or their money back.
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About Premier Inn
Award-winning Premier Inn is the UK's biggest hotel brand with over 600 budget hotels and more than 46,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.
Premier Inn is also present in Abu Dhabi, Dubai and New Dehli and Bangalore in India. Premier Inn aims to be the largest provider of budget hotels in London by the 2012 Olympics.
Visit www.premierinn.com for further information on the UK. www.premierinn.ae for the Gulf region and www.premierinn.in for India.
Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. To date Premier Inn has raised £1m for the charity.
For further information, please contact:
Sara Lincoln or Hannah Calder-Bundy
Tel: 0207 693 6999
Email premierinn@frankpr.it
© Press Release 2012
