Pluto Games signs a strategic partnership with Virgin Megastores across the region, eXtra Stores in KSA and Alghanim in Kuwait so gamers can top up their Steam Wallet balance using cash
Dubai, United Arab Emirates: Gamers from the UAE, Saudi Arabia, Kuwait and other GCC and Levant countries are now able to top up their Steam Wallet using prepaid Steam Wallet Cards, thanks to a strategic partnership signed by Pluto Games with leading retailers in the GCC. This latest initiative by Pluto Games will enable easier and greater access to the Steam library of more than 2,000 titles to GCC gamers. The partnership offers unrivalled value and ease of obtaining digital content for the GCC's growing gaming community, catered to them through collectable localized Steam Wallet recharge cards.
According to the agreement, Steam Wallet Cards will now be available in all outlets of Virgin Megastores across the region, eXtra Stores in Saudi Arabia and Alghanim retail centers in Kuwait. This move will provide customers with an alternative method to credit card payments. Purchasing Steam Wallet Cards to top up Steam Wallets is easier and quicker than ever before!
Arvind Agrawal, Chief Executive Officer, Pragma Technologies said, "Pluto Games is delighted to partner with these leading retailers to distribute Steam Wallet Cards. This partnership will ensure that the cards are available across this region, along with bringing immense value with our reduced prices. In addition, this will provide easier and safer options for gamers to do transactions on this popular gaming delivery service. These fully Arabic localized wallet cards will further increase the fan base of Steam users in the region."
Custom made for this region, the wallet cards will give PC and Mac gamers immediate access to Steam's more than 2,000 action packed and thrilling games. As a popular entertainment platform and game delivery system, Steam is an integral part in the lives of 75 million players around the world. Last month, Pluto Games signed an agreement with Valve, the creators of Steam, to become the distributor of Steam Wallet Cards across 300 retail outlets in the region.
Toufic Eido, Regional Channel Manager of Virgin Megastores, "Virgin Megastores is a global leader in entertainment and lifestyle retail and the number one entertainment destination in the Middle East. By offering Steam Wallet codes through our partnership with Pluto Games, we can provide more options and convenience to gamers. In addition, gamers can now put money in their Steam Wallet using cash, gift cards or trade credits."
Zaher Mohammad, Cateogry Manager of Gaming of eXtra KSA, "We welcome the partnership with Pluto Games. Through these cards, gamers will be able to immediately charge their accounts with ease through our convenient neighborhood locations across the country. The growth of technology in the Kingdom has been phenomenal. A tech-savvy young population coupled with high mobile penetration and strong market fundamentals have led to the strong growth of the gaming industry in the Kingdom."
Joel Hanson, Category Head of IT and Gaming - Al Ghanim, "We are excited with our partnership with Pluto Games. We always aim to deliver best in class services to our customers and with the introduction of the Steam Wallet Cards, gaming fans in Kuwait will enjoy the very best of Steam products."
The Steam Wallet Keys are codes that allow players on Steam to deposit values into their Steam Wallet and facilitate purchases on the gaming platform. This will remove restrictions that the customers might have faced in the past when it came to support and security.
According to industry estimates, the Middle East is responsible for more than US$ 100 million in online gaming revenues, with the UAE, Saudi Arabia and Kuwait having significant share in the industry. Commenting on the regions gaming industry, Arvind concluded, "Without a shadow of doubt, the Middle East is the fastest growing gaming industry globally. With a massive number of gamers present in the region, there is significant room for growth in the coming years".
About Pluto Games:
Pluto Games is the largest distributor of digital gaming hardware, software and related products across the MENA region, with operations in UAE, KSA, Kuwait, Qatar, Bahrain, Lebanon, Jordan, Oman and Egypt. Pluto Games has established distribution relationships with some of the top players in the industry such as Microsoft, Disney, Capcom, Konami, NCSoft, 505 Games, Bethesda, Madcatz, Tecmo Koei and others, thus possessing the largest distribution network for gaming and entertainment products in the region.
Pluto Games is an integral part of Pragma Group's very successful and rapidly growing Pragma Technologies arm. Established in 2003, Pragma Group is a privately held diversified investment Group that is founded in Lebanon with an operational international headquarters in Dubai and an Asia Pacific operation in Shanghai. The Group has built a diverse portfolio of companies with interests across several vertical industries, which are managed by the Group's businesses - Pragma Technologies, Pragma Lifestyle, Pragma Management International, Pragma Venture Capital and Pragma Marketing.
You can find out more at pluto-games.com/
About Virgin Megastores:
Virgin Megastore is a global leader in retail entertainment with over 14 stores throughout the Middle East. Since its establishment in the UAE in 2001, Virgin Megastore set an unbounded target of expanding its Middle East Territories as well as its product selection lines to fulfill to growing trends that are eminent for the region. A one-stop shop for all your entertainment needs, not just music, not only movies. Virgin Megastore offers a wide range of products, including CDs, DVDs, Books, Electronics, Multimedia,Games, Accessories, merchandise computers, Tickets and a whole lot more...
Find out more at http://www.virginmegastore.me/
About AlGhanim Industries:
Alghanim Industries is one of the largest, privately-owned companies in the Gulf region. A multi-national company in outlook with operations in 40 countries, Alghanim Industries is a multi-billion dollar conglomerate with more than 30 businesses.
Alghanim Industries has a 80+ year heritage as a successful commercial enterprise in the Gulf region, with a proven track record of reacting to economic and market changes. As a result, this diversified multi-national corporation has built a reputation synonymous with market leadership.
About eXtra:
eXtra was established in Saudi Arabia in 2003 by United Electronics Company (UEC) to provide customers with complete shopping experience for consumer electronics and home appliances.
eXtra offers all the leading international brands and stocks an extensive product range including TV, audio systems, computers, mobile phones and IT communications, cameras, home appliances and personal care products. The product range is supported by comprehensive after sales services such as extended warrantee, free home delivery and AC installation. In addition it offers anytime anywhere computer maintenance, remote assistance over the phone 24 hours 7 days a week, and mobile setup with total back-up and maintenance through its trade mark Force 24/7. With 3 dedicated service centers across the kingdom, eXtra also offer household machines and electronics repairs.
Today, with +12 Million shoppers, eXtra is the destination and the most popular electronics store with 35 stores across Kingdom of Saudi Arabia and 1 store in both of Bahrain and Oman.
© Press Release 2014
