Dubai - UAE: 10 December 2008: - Pearl Dubai FZ LLC, developers of the AED15 billion mixed-use Dubai Pearl project, today announced it is sponsoring amfAR's (The Foundation for AIDS Research) 'Cinema Against AIDS Dubai 2008' gala dinner to be held on 12 December 2008 at Atlantis-The Palm in Dubai.

amfAR (The Foundation for AIDS Research) is one of the world's leading non-profit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy.

Her Royal Highness Princess Haya Bint Al Hussein is the honorary chair of the gala event, to be held as part of the Dubai International Film Festival 2008 (DIFF). Present at the high-profile fundraising dinner will be the event's chairs Abdul Majeed Ismail Al Fahim, Chairman of Pearl Dubai, Hollywood stars Salma Hayek, Goldie Hawn, and Laura Linney.

Abdul Majeed Ismail Al Fahim, Chairman of Dubai Pearl said: "In supporting the 'Cinema Against AIDS' Dubai event for the second consecutive year, we reaffirm our commitment to supporting AIDS research.

"We are in a unique position today, both socially and economically, where the UAE can make a significant impact in contributing to the well-being of people worldwide. We believe the event will demonstrate the eagerness of the UAE business community to be deeply involved in important causes as part of their commitment to society."

amfAR CEO Kevin Robert Frost stated:"We are profoundly grateful to Dubai Pearl for its support of Cinema Against AIDS Dubai. We applaud their determination and commitment to combating the AIDS crisis and their recognition of the need to support amfAR's life-saving AIDS research programs."

'Cinema Against AIDS' events have so far raised more than US$30 million for research since 1993. amfAR, which is dedicated to research, prevention, education and public policy advocacy, has to date invested over US$275 million to help more than 2,000 HIV/AIDS research teams.

"" Abdulhamid Juma, Deputy Director General, Dubai Technology and Media Free Zone Authority and Chairman of the Dubai International Film Festival, said: "Pearl Dubai's support has demonstrated its forward thinking as a socially responsible corporate citizen. We are grateful for their continued support, which not only makes the event possible but demonstrates that HIV/AIDS is a major global social problem that is worthy of our immediate and urgent action."

Pearl Dubai, developers of the AED15 billion mixed-use luxury project, pursues a firm commitment towards supporting social causes as part of its social responsibility initiatives.

-Ends-

Dubai Pearl
Dubai Pearl is a US$4 billion (AED15 billion) world class, mixed-use development by Pearl Dubai FZ LLC. Located opposite the Palm Jumeirah in the heart of the Dubai Technology and Media Free Zone, a state-of-the-art business cluster operated by TECOM and home to global IT and media companies.

Dubai Pearl is a landmark destination offering spectacular views of the Dubai coast.  The development will redefine the pulse of new Dubai providing a 24-hour living city with commercial, retail, residential and leisure facilities.  Designed with people in mind to create an all year round walkable environment, the Dubai Pearl will service the Dubai Technology and Media Free Zone and its communities.

Set for completion at the end of 2011, Dubai Pearl's prime location will offer an unparalleled combination of free-hold in the convenience of a freezone with luxury, energy efficient sustainability and state-of-the-art technology. 

For further information please visit: www.dubaipearl.com or contact:
Sally Hamandi
JiWin
The Public Relations arm of Dubai Press Club
Tel: +9714 374 8364 (direct)
+97150 507 3656
Email: sally.hamandi@jiwin.ae

Sabith Khan
JiWin                                             
The Public Relations arm of Dubai Press Club
Tel: +9714  4334 157  (direct)
+97150 922 5118
Email: sabith.khan@jiwin.ae

© Press Release 2008