Free parking all day on Fridays, Saturdays and public holidays, Free weekday parking for first four hours
Mall of the Emirates and Deira City Centre launch their brand new parking management system tomorrow, October 4.
As part of the new campaign, parking will be free all day on Fridays, Saturdays and public holidays while the first four hours of parking will be free on weekdays.
The parking management system was introduced by the malls in conjunction with the launch of Dubai Metro in order to maintain a balance between giving their customers easy access to parking and deterring park and ride Metro users.
Shahram Shamsaee, Senior Vice-President - Shopping Malls at Majid Al Futtaim Properties, said that the impact of the first few days of the Dubai Metro has been very encouraging for both malls and a sign that it will become the future backbone of transportation in the city.
"The average traffic coming into the Mall of the Emirates Station is 12,000 per day and at Deira City Centre 5,000. The way the whole city has embraced the Dubai Metro with open arms is certainly better than initially expected. Numbers coming out of the RTA are proof to that. With this rising popularity of the Metro, it has now become imperative for us to have a parking management system in place that safe guards mall parking spaces for our customers."
"We're a business that puts our customers first. That is why we introduced the month's free trial period to ensure our visitors became accustomed to the system and gave us their feedback. In fact, it was this dialogue that led us to introduce the free parking at weekends and extended free time during the week," Shamsaee added.
"We would like to thank our customers' for their cooperation and feedback during the trial period. This system has been put in place for their comfort and convenience so they have ample parking spaces available and to deter any possible park and ride Metro users."
During the introduction to the fully operational system, over 60 parking crews and traffic marshals will be advising customers at the mall entry points on where to validate their tickets.
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About Mall of the Emirates:
Mall of the Emirates, the world's first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The two-level shopping centre features 466 international brands including 220,000 sqm of department stores, fashion, lifestyle, sports, electronics and home furnishing outlets, the largest Carrefour in the city and over 60 stores that are unique to the centre. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen multiplex cinema, the world-renowned Ski Dubai - the Middle East's first indoor ski resort and snow park - a five star Kempinski hotel and 70 coffee shops and restaurants. Recently, the mall's 500 seat community theatre and accompanying arts centre - DUCTAC - opened its doors to the public.
The mall is undergoing its largest ever expansion programme with just under half a billion dirhams to be invested in new space and is due to be completed by the late summer of 2010. The project will see the addition of increased facilities for shopping, dining and parking, a direct link for Dubai Metro commuters and increased parking spaces to accommodate 750 vehicles.
About Deira City Centre:
Deira City Centre is one of the flagship shopping, leisure and entertainment centres within the Majid Al Futtaim Properties portfolio.
Deira City Centre is home to 120 fashion outlets and prides itself as featuring mid-market popular fashion with well-known retailers such as Zara, Debenhams, New Look, H&M, Gap, Woolworths and Splash.
The Centre has a wide variety of retailers, including its anchor stores Carrefour, Virgin Megastore, Paris Gallery, Sun & Sand Sports and Magrudy's. In addition to offering a great shopping experience, the Centre features City Centre Hotel and Residence; CineStar, an 11-screen multiplex cinema, Magic Planet family entertainment centre, a Textile Court, a specialized Jewellery Court, as well as a food court and several international restaurants and cafes; dedicated tourist services; and a host of electronic stores on the ground floor that all add to the overall atmosphere.
For more information, please contact:
Komal Manglani
Polaris Public Relations
P. O. Box 32838
Dubai, UAE
Tel: +9714-3415555
Fax: +9714-3415588
Email: k.manglani@polaris-me.com
© Press Release 2009
