World's Smallest and Lightest Digital Interchangeable Lens System Camera DMC-GF3 Featuring Higher Image Quality and Advanced AF System
Dubai, United Arab Emirates - Panasonic has launched the LUMIX DMC-GH3, the latest member of the New Generation System Cameras for the Middle East market, it was announced today.
The DMC-GF3 weighs only 222g and is the world's smallest and lightest digital interchangeable lens camera with a built-in flash.
The new DMC-GF3 boasts high image quality with the enhanced Venus Engine FHD and the 12.1-megapixel Live MOS sensor. Notably, images to be shot in low-lit situations at high ISO sensitivity setting is stunningly clear with highly sharp resolution.
"Professional photographers and average user alike will appreciate the DMC-GH3, which comes armed with an array o features that make taking pictures and recording videos easy and fun," commented Hitesh Ojha, Senior Manager, Sales and Marketing - AV Categories, Panasonic Marketing Middle East FZE.
High-speed, precision Contrast AF system of LUMIX G Micro System realizes world's fastest level of approx. 0.18 second. With the combination of touch-control shooting, focusing is ever more quick and accurate thanks to the newly adopted Pinpoint AF. Furthermore, consecutive shooting is also improved for 3.8 fps in full resolution thanks to the redesigned shutter in the new mount unit.
The DMC-GF3 records 1920 x 1080 full-HD video in AVCHD format which is superior in both compression efficiency and friendliness with AV equipment for playback. Advanced AF system including practical full-time AF and tracking AF is available in video recording so that every user can enjoy high quality video recording with maximum ease.
1. Stunningly Slim, Compact Design Even Fits in a Pocket
When compared to its predecessor the GF2, the DMC-GF3 is approx. 16.7% (approx. 35cc) smaller in size and 16.2% (approx. 43g) lighter in weight and comes in a variety of stylish colors - black, white, red, brown and pink.
2. Comfortable Operation in Optimal Design
Despite its outstanding compactness, the operation on DMC-GF3 is smooth and easy with optimum layout of control buttons and the newly adopted control dials and touch screen.
3. 1920 x 1080 Full HD High Quality Video Recording
The GF3 records not only high quality photo but also stunning video. A dedicated button lets the user instantly start recording full HD videos while shooting photos without having to make any extra settings.
4. Advanced iA (Intelligent Auto) mode for More Creative Freedom -- iA Plus
The DMC-GF3 has advanced functions that will satisfy experienced photographers, yet is easy enough for beginners of interchangeable lens camera to use comfortably in both photo and video recording with the iA (Intelligent Auto).
5. Rich Options for Further Expandability
The LUMIX DMC-GF3 can use any interchangeable lens that complies with the Four Thirds System standard via an optional mount adaptor for the unlimited number of lens properties. The LUMIX DMC-GF3 system camera offers a wide variety of options to choose from to match every shooting situation and shooting style.
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About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.ae.
© Press Release 2011
