A Touch Says So Much
Jeddah, KSA - Touch is very important for infants. In their early days, it is through touch that newborns communicate, stressing the importance of providing them with the right kind of care for their sensitive skin.
Pampers recently launched 'Pampers Sensitive Wipes' that gently cleanse a baby's skin and leave skin feeling silky soft with ingredients such as chamomile extracts helping to restore the natural PH balance of the skin.
Abdullah Tashkandi, Pampers Assistant Marketing Manager, AP commented: ''Pampers cares for babies' development through their various stages of growth. With that in mind, we pair up with experts from around the world to ensure that our products respond to the baby's various needs in the different stages of development.''
Pampers recently conducted a clinical study on sensitive skin babies, newborns, and children who suffer from eczema. The results proved that 'Pampers Sensitive Wipes', which are alcohol and perfume-free with chamomile extracts, helped keep skin soft and smooth and minimized a child's discomfort during cleaning.
Dr. Majed Al Sayed from the Pediatric Advisory at Erfan Hospital in Jeddah, said: ''Discomfort felt by newborns and caused by an unwanted rash can greatly affect a baby's development. It is imperative that discomfort be minimized in the early stages by using cleansing products that are gentle on baby's sensitive areas.''
With a baby's wellbeing in mind, Pampers proudly introduces 'Sensitive Wipes' to the region for happy healthy babies.
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About Pampers
Pampers is proudly manufactured in Saudi Arabia by Modern Products Company (MPC). The Pampers manufacturing plant, located in Jeddah, was built in 1982 with an investment of SR 480 million and is one of the most advanced diaper plants in the world. Pampers also takes pride in being a partner with the Saudi Ministry of Health in numerous health education campaigns such as "Loved you the day I had you" which educates pregnant mothers on the healthy practices during pregnancy and after their baby is born, and the "Read aloud" campaign which encourages parents to read to their children from early age to enhance their mental development and concentration ability.
For more information, families in Saudi Arabia can call Pampers' toll free number - 800 244 0039.
For more information, please contact:
Najla Saab, Senior Account Executive
Impact Porter Novelli
P.O. Box 7242, Ali Reza Towers
Medina Road, Jeddah 21462
Saudi Arabia
Mobile: + 966 50 3837437
Tel: + 966 2 651 55 66 x:204
Tel: + 966 2 6143081
Fax:+ 966 2 6143082
Email: n.saab@ipnsaudia.com
© Press Release 2007
