Dubai Properties Group Hosts Over 100 Family-focused Events Throughout the Year

Dubai-UAE: 13 February, 2011 - More than five million visitors and 26 new retail shops, in addition to  over 100 high-visibility events, contributed to positioning The Walk at Jumeirah Beach Residence (JBR) as one of the UAE's  most popular tourism destinations during 2010, Dubai Properties Group announced today.

A distinctive collection of new stores opened on the Plaza level of Murjan, Rimal, Sadaf, and Amwaj towers at JBR in 2010, including Joe & Moe Beauty Salon, Mary Foot Spa and the Black Stallion Salon, complementing the already diverse leisure and recreational offerings at The Walk.

The 1.7km beachfront promenade also maintained its status as a must-visit destination by hosting a variety of music, sports, heritage, art, and cultural activities throughout the year. Highlights included the 'Barza' tent to mark the Holy Month of Ramadan with its traditional iftar and Sahur and "Stadium at The Walk" a purpose built venue to celebrate FIFA World Cup 2010. 

The array of events that took centre stage at the promenade also included The Dubai Shopping Festival, the popular Covent Garden Market, the Red Bull Air Challenge, Tarara German Culture Festival and the 'Walk for Bones' to raise awareness of osteoporosis.

In partnership with Dubai International Film Festival (DIFF), Dubai Properties Group also hosted the week-long 'Rhythm and Reels' screenings and concerts at the open-air beachfront destination.

In addition, a series of cultural events were hosted at The Walk in cooperation with the Department of Tourism and Commerce Marketing, including the 39th UAE National Day celebration which showcased traditional Emirati life.

Khalid Al Malik, DPG Group CEO said:  "The Walk was designed to deliver a diversified offering unlike any other in Dubai.  It is our commitment to providing a hub of leisure and entertainment that has drawn visitors from across the globe.  The destination has quickly become one of the most attractive venues in the region and has evolved into a significant contributor to Dubai's tourism."

Several leading hotels opened their doors at The Walk over the past year, including the Rotana, Movenpick, and Sofitel,  positioning The Walk's as a distinguished tourist  venue.

The destination has proven to be a compelling choice for both visitors and residents, from throughout Dubai, for its community-friendly lifestyle amenities, including a dedicated childcare centre, well-appointed beauty salons and supermarkets.  

The Walk at JBR is one of the most distinctive and popular venues in the UAE not only for entertainment and shopping but also for cultural and leisure activities. The unique outdoor shopping boulevard boasts 305 shops, situated on both the plaza and ground levels. From its beach side location to its wide-ranging retail and dining options, The Walk at JBR offers a unique experience for every age and every choice.

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About Dubai Properties Group
Dubai Properties Group (DPG), a member of Dubai Holding, develops and manages properties, communities and destinations.  Through its subsidiaries, DPG also offers end-to-end property related services. Sales and leasing via Salwan; the real estate broker, property management, facilities management and security services via Dubai Assets Management company, in addition to destination management via DUBAILAND®.

The Dubai Properties Group focuses on the creation of a broad range of quality properties in which to live, work, play and shop in addition to the development and management of key destinations in Dubai including both Dubailand and 'The Walk' at JBR.

Dubai Properties Group aspires to become the best partner in providing a reliable service through the creation of quality, value for money lifestyles, and by creating a world class organization that offers a wealth of industry knowledge and expertise. DPG will constantly seek new and innovative ways to deliver comprehensive solutions to its stakeholders, investors and business partners.

For further information, please contact:
Amr Diab
Account Manager
Jiwin Public Relations
Phone: +971-4-3692929
Fax: +971-4-3688001
Email: amr.diab@jiwin.ae  

Stephanie Goodell
Director  PR & Corporate Communications
Dubai Properties Group
Tel:  + 971-4-4352042
Fax:  + 971-4-3672972
E-mail: Stephanie.goodell@dubaipropertiesgroup.com

© Press Release 2011