Dubai, November, 26, 2006 - Approximately 100 women attended a skin care event sponsored by Wyeth Pharmaceuticals at the Sharjah Ladies Club yesterday. The main aim of the event was to raise awareness on the different types of skin conditions with particular emphasis on psoriasis.

The main presentation at the Skin Care Event was provided by Dr. Aysha Al Qatami, Head of Dermatology Department, Obaid Alah Hospital, Ras Al Khaima, and discussed the various burdens of psoriasis on the quality of life of most sufferers. "Psoriasis is a lifelong struggle for most sufferers, raising awareness through educational initiatives, such as tonight's event, is the only way to ensure that the people suffering from this chronic disease are receiving the information and support they truly deserve to improve their overall quality of life."

Psoriasis is a long-lasting skin disease that affects both men and women and is visible on the skin in the form of red itchy scales. Psoriasis usually appears on the elbows and knees of the patient, but sometimes may affect the lower back, face and the feet.

"The Sharjah Ladies Club is consistently proactive and enthusiastic in organizing or joining in many awareness campaigns," says Amani Ibrahim, Marketing & Events Coordinator, Sharjah Ladies Club, "but we feel that psoriasis is a special case at the moment since it has such a strong impact on the moral of sufferers, hopefully we will be able to raise awareness on this horrible disease here in Sharjah" 

Currently, there is approximately 3 percent of the population living with psoriasis in the UAE. The severity of the disease is determined by the percentage of total body surface area that is affected. The majority of cases affect less than 2 percent of the body surface, but in severe cases the percentage can be greater than 10 percent.

L'Oreal Paris was also present at the event, providing an interactive make-up workshop for the attendees. The L'Oreal Paris Make-up workshop was held to show women how to enter the glamorous world of L'Oreal Paris by applying and making the most of their regular day-to-day make-up.

-Ends- 

About Wyeth
Wyeth Pharmaceuticals, a division of Wyeth, has leading products in the areas of women's health care, cardiovascular disease, central nervous system, inflammation, transplantation, hemophilia, oncology, vaccines and nutritional products. Wyeth is one of the world's largest research-driven pharmaceutical and health care products companies. It is a leader in the discovery, development, manufacturing, and marketing of pharmaceuticals, vaccines, biotechnology products and nonprescription medicines that improve the quality of life for people worldwide. The Company's major divisions include Wyeth Pharmaceuticals, Wyeth Consumer Healthcare and Fort Dodge Animal Health.

For more information, please contact:
Zeina El-Hakam
ASDA'A - a public relations consultancy,
Tel: +9714-3344550,
Fax: +9714-3344556,
Email: info@asdaa.com

© Press Release 2006