Dubai: Organisers of the Dubai International Fashion Week (DIFW) have named One&Only Royal Mirage as the venue for the event, which is seen by many in the trade as the region's premier event for the fashion industry.
The four-day event will begin on April 1st. The designers who have already committed their participation represent an international mix of talent, including JJ Valaya from India, Autandil Tsruitinidze from Georgia, Assanova Balnur from Kazakhstan, Hassan Shahyar Yasin from Pakistan, Kaneyoshi Kondo from Japan, UAE-based Mille Rostock and Meher Mirchandani and Lebanese born international designer Walid Atallah, who has been operating in Dubai since 1996.
The new schedule has been developed to fit in with the international fashion events, some of which are being held in the next few weeks, said Michael Panagiotakis of Concept Events, organisers of DIFW. He further added, "We have received an excellent response from the international fashion business community. Our focus to promote the regional talent has generated tremendous excitement, given the growing importance of Dubai as the regional fashion centre. DIFW is committed to working for the regional fashion industry and it is this mission which made us shift the dates to accommodate the international buyers."
Events such as fashion weeks focus international attention on a nation - its people, its background and the environment it provides for innovation and the sharing of ideas. While primarily emphasising the trade aspect, fashion weeks for designers are well-used opportunities for deeper interaction with their target audiences. Moreover, with opportunity at home for the promotion of their talents, it is very likely that promising designers would be investing closer to home rather than seeking their fortunes outside.
In January this year the organisers of DIFW conducted a talent search to encourage promising designers by providing them a cost-free boost to the international fashion ramps. The DIFW advisory board chose six young designers, to showcase their new collections of high-end prt-a-porter garments. "Fashion week is the best way to reach out to potential buyers as it takes a lot of time and effort to build your own brand", said Maryam Badri, one of the winners. "This is an opportunity to showcase our designs to the right people."
-Ends-
About DIFWDubai International Fashion Week (DIFW) an exclusive event aimed at bringing face-to-face major advocates of the fashion industry will take place in April 2007. A first-of-its-kind for the region, DIFW will enable local and regional designers and fashion houses to present their collection to global and regional buyers, celebrities, media, fashionistas and the general public of UAE through fashion shows, workshops, seminars and an exhibition.
DIFW, which is overseen by an advisory board comprising industry professionals, designers, buyers, fashion editors and opinion leaders, will unfold through three events: trade, exhibition and seminars, which have been planned to ensure that the very best of fashion is represented over the week.
About Concept EventsConcept Events, a member of Concept Group, is a full service event management company with wide expertise and experience of managing corporate events, seminars and exhibitions, as well as live entertainment, award ceremonies and trade shows. With solutions that are comprehensively planned and efficiently executed, Concept Events fulfils clients' requirements - whether large or small. The company's Conferences, Seminars and Awards division [CSA] develops and manages knowledge-based conferences for a variety of industries.
In 2005, Concept Events organised Invest & Live in Ras Al Khaimah a conference for The World Bank. The company also instituted the RetailME Awards, which is now an annual event developed to recognise retail excellence in the region.
For further information please contact:
Jenifer Pinto (050-5376397) / Eva A. Ibraheim (050-3035854)
Concept PR
Tel: +971 4 390 3946 / 3906
Fax: +971 4 368 8053
Email: press@conceptgroup.ae
© Press Release 2007
