30 November 2004
NEW WORLD-FIRST HI-TECH A/V PRODUCT TO BE LAUNCHED

Oasis Enterprises, member of the expansive Al Shirawi Group and UAE's exclusive distributor for the entire audio-visual range of Japanese electronics giant JVC, will next month mark the 10th anniversary of its annual DigiVision exhibition, with special celebratory offers on the latest JVC products.

"We are marking a decade of DigiVision success with unbeatable offers on a range of JVC products," said Hisham Abdulla Al Shirawi, Executive Director, Oasis Enterprises. "This is also a double celebration for us as it also marks the 20th anniversary of the solid partnership between Oasis Enterprises and JVC.

"DigiVision has been a resounding success as a public showcase for JVC's superior quality, originality and technology. At the 10th anniversary edition, consumers will have an unrivalled opportunity to review JVC products, consult with trained technicians and make a fully-informed buying decision at unbelievable prices."

DigiVision will be held at Dubai's InterContinental Hotel and will incorporate a JVC dealer meeting, as well as a public exhibition. Doors will open to the public from 5pm to 10pm on Wednesday 8th and Thursday 9th December and from 10am to 10pm on Friday 10th December.

The exhibition will also host the regional launch of a new, hi-tech JVC audio visual product which Al Shirawi believes will reinforce the Japanese producer's reputation as a market leader in consumer electronics.

"Without revealing too much, this new product will raise the benchmark in A/V technology and is likely to prove successful in the UAE, where advanced technology uptake is traditionally high," he said.

DigiVision 2004 will feature an extensive range of JVC leading-edge products, including the Mega Power audio system, which boasts the highest audio output of any home theatre system in the world, the recently-launched DynaPix range of plasma, LCD and conventional TVs, the newest DVD/VCR combination unit which provides maximum convenience through multi-format recording and JVC's innovative mobile entertainment systems range.

Al Shirawi said the firm relationship between Oasis Enterprises and JVC Gulf has been forged out of the sharing of key values.

"JVC believes in developing innovative products to meet consumers needs and this customer-focussed approach is line with the corporate ethos of Oasis Enterprises," he said. "Our commonality of approach means the future for this partnership is extremely bright."

-Ends-

About Oasis Enterprises:
Through its partnership with JVC, the name of Oasis Enterprises has become synonymous with the sound of music in the Arabian Gulf. Oasis markets, distributes, installs and services JVC's entire range of audio, video and audio-visual products through its consumer Product and Professional Projects Division.

Since being appointed JVC distributor in the early 1980s, Oasis sales have gone from strength to strength. Dedicated workshops at Oasis Enterprises service support centre undertake repairs at microchip level and are rated among the best facilities of their kind in the region.

About JVC Gulf:
Innovation for the Perfect Experience: Since its foundation as a manufacturer of records and phonographs in 1927, Victor Company of Japan, Ltd. (JVC) has been a long-time leader of hardware and software development in the audiovisual field.

Throughout its seventy-year history, JVC's technology has been instrumental in shaping the way society gathers and views information. Breakthroughs such as 45/45 stereo record systems, 4-channel stereo systems, 2-head VTR's and its invention of the VHS video format in 1976, have all radically impacted our communications and entertainment standards, spawning new industry around the world.

JVC's commitment to 'standard unification' of the VHS format has allowed it to deliver customer-oriented products, and has ensured that JVC's VHS video equipment has gained reliability as a life-long tool. VHS has grown with the development of W-VHS to comply with next-generation wide-screen TVs as well as D-VHS for digital technology.

JVC's corporate nucleus is consumer electronics though the company also manufactures professional audio/video systems, key component devices and general software. Leadership in these categories is made possible by many years of engineering collaboration and marketing know-how. JVC's corporate growth is supported by the company's technology-oriented philosophy.

JVC is also renowned for its corporate commitment to cultural projects. JVC's hallmark annual sponsorships of the 'JVC Jazz Festival', 'Tokyo Video Festival', and co-sponsorship of 'Euro 2004' have all raised the visibility of the company and strengthened the JVC brand around the world.

At JVC, we take pride in our history of innovation and in the technologies that we have contributed to the world. JVC is dedicated to its customers, business partners and employees and with their collective support, is poised to achieve great success in the new millennium.

For further information contact:
Gary Nickson, MCS/Action
Tel: 04 3902970
Fax: 04 3908161
Email: gary.n@actionprgroup.com

© Press Release 2004