18,000 Nissan Sunny sold in FY 2012 (April to December) in the Gulf Region
Nissan Sunny voted 'Best small sedan' in 'Wheels' magazine's annual car of the year awards
Dubai, United Arab Emirates: Sales of the Nissan Sunny in the Gulf Region jumped a remarkable 50% for the first three quarters of the 2012 financial year compared with the same period in 2011. In total, an impressive 18,000 were sold.
In arguably the most competitive of segments, in which there are 24 models from 15 manufacturers, Nissan Sunny now commands 22% market share.
To crown its 2012 achievements, Nissan's compact sedan has also recently been voted 'Best small sedan' by Wheels magazine, one of the Middle East's most respected automotive titles.
Commenting on the outstanding sales performance, Samir Cherfan, Director, Sales & Marketing Nissan Middle East, said: "Nissan has long been the market leader in the B/C segment, thanks in large part to the strong offering which Nissan Sunny represents. Its tremendous spaciousness, innovative features, and high value proposition have, for many years, found resonance with the people of the Middle East. Its selection as 'Best small sedan' by one of the region's most respected automotive magazines is a valued accolade for this versatile and durable compact sedan."
"Sunny has reached a momentous milestone," he concluded.
Small on the outside yet big on the inside Sunny breaks new ground for entry-level compact sedans with its blend of smart technology, next-generation efficiency and generous cabin space. The all-new Sunny's interior volume of 90.0 cubic feet and trunk volume of 14.8 cubic feet (104.8 cubic feet total) offers more rear legroom than some mid-size sedans, trumping even some luxury cars.
"Nissan Sunny attracts individuals who are looking to meet their families' daily needs. It also satisfies the needs of corporate businessmen who are looking for a comfortable and practical drive. It is the perfect combination for fleet cars as it blends durability with elegance." Joe Thomas, CFO Avis, explained.
Sunny combines five-passenger practicality with a high degree of comfort and refinement, and the trunk design focuses on useable space, taking into consideration everything from the size of the hinges to the shape of the sidewalls.
Combining the proven Nissan 1.5-liter HR15DE engine with dual injectors newly introduced in the Middle East, all-New Sunny delivers ease in handling for city driving where there's frequent acceleration and deceleration, and superior environmental performance as a projected class leader in fuel economy.
The car's exterior shape has a strong sense of volume with wide 'shoulders', flowing curves and a smooth silhouette. The front end blends smoothly into the cabin, while design elements such as the shape of the trunk-lid help give the Sunny excellent aerodynamics, as seen by its low drag coefficient of just 0.31.
The interior is further enhanced with a range of advanced and innovative features including available: Bluetooth(R) hands-free phone capability with steering wheel control, rear comfort fan (first in class), integrated LED turn signals, in-door mirror and rear parking sensor.
About Nissan Middle East:
Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East headquarters in June 1994. Nissan operations now cover over 20 countries across the region making it one of the best represented Japanese automotive brands in the Middle East. From its pioneering crossover vehicles and class-leading small cars to the legendary Nissan GT-R and all-conquering SUVs such as the 'Hero of All Terrain', Nissan Patrol, Nissan Middle East's vehicle line-up is one of the broadest and most popular in the region, covering almost every segment of the automotive market.
Please visit the Nissan Media Channel on www.nissan-me.com or 'Like' us at www.facebook.com/NissanME
For Nissan Middle East FZE media enquiries:
Yolande Pineda
General Manager, Corporate Communications Department
Nissan Middle East FZE
Tel: +971 4 881 7500
Fax: +971 4 881 9747
E-mail: Yolande@nissan-me.ae
Riham Musleh
Ketchum Raad Middle East, Account Manager
Tel: + 971 4 425 8800 ext. 8976
Mobile: +971 50 928 4398
E-mail: riham.musleh@ketchum-raad.com
© Press Release 2013
