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Dubai: Nine West, a leading women’s fashion footwear and accessories brand, raised AED 115,000 for breast cancer patients and survivors in association with UAE-based cancer non-profit Friends of Cancer Patients (FOCP). With this contribution, Nine West was able to impact the lives of 173 women by sponsoring 153 mammograms, 8 ultrasounds, 2 PET scans and 1 surgery.
This amount was raised through sale of special pins at its UAE stores between 2018 -2020. In October, Nine West will raise additional funds online through its dedicated fundraising page on Yallagive portal. Additional, 2% of Nine West sales made on 6thtreet.com during the month of October will be donated towards breast cancer awareness. Customers visiting Nine West stores in UAE can scan the QR code and directly donate towards sponsoring breast cancer patients.
To raise breast cancer awareness, Nine West will also be hosting live Q&A session on its social media pages with experts discussing self-examination and prevention of breast cancer. During the launch event of its Fall campaign, Nine West provided awareness sessions and organized screenings for over 50 women, including employees and prominent influencers at the 6thstreet headquarters, in partnership with Pink Caravan. All influencers attending the event received a promo code to promote the digital fundraising campaign for maximum impact.
The footwear and accessories brand has been associated with Friends of Cancer Patients since 2015 to support Pink Caravan’s nationwide efforts to spread breast cancer awareness and assist those who are suffering from the disease with top quality medical and psychological support. The brand has cumulatively raised over AED 468,460 for the cause till date.
Mrs. Sima Ganwani Ved, Founder & Chairwoman, Apparel Group, said: “Apparel Group is proud to be associated with Friends of Cancer Patients’ Pink Caravan campaign. We are grateful to our Nine West customers for contributing towards our ongoing fundraising campaigns, which fund the research and treatment of breast cancer patients. Let’s work together to ensure that our friends and family members are aware of the benefits of prevention and early detection.”
Dr. Sawsan Al Madhi, Director General of Friends of Cancer Patients and Head of the Medical and Awareness Committee of Pink Caravan, said: “Breast cancer is the most common cancer occurring in women worldwide, with 2.3 million cases diagnosed and 685,000 deaths in 2020. However, 98 percent of the deaths are preventable if detected early. As the leading cancer-specific charity in the UAE, FOCP aims to eliminate cancer as a major health problem in the UAE through programmes that support testing and treatment as well as increasing awareness about cancer prevention and cancer advocacy.”
She added: “Addressing this growing burden would be impossible without the unstinting support of our partners in the private, public, and non-profit sectors. We are very happy with our partnership with the Apparel Group which has contributed so much to further the noble cause and helped relieve the pain of many cancer sufferers. We thank them wholeheartedly for their wonderful support and urge UAE organisations as well as individuals to join hands with FOCP and donate to support the Pink Caravan’s awareness, early detection and treatment programmes.”
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About NINE WEST
Nine West Group Inc. is a leading designer, developer and marketer of women’s fashion footwear and accessories. Established in 1978, the Nine West Brand has evolved to become a world-renowned fashion leader in less than 30 years. Today, Nine West is loved by women all around the world, offering not just footwear but handbags, sportswear, dresses, eyewear, sunglasses, leg wear, outerwear, jewelry, belts, hats and cold weather accessories. The first Nine West store in the UAE was launched in 1999 in Lamcy Plaza. With its fashion footwear selection, exceptional customer service and global retail presence, Nine West enjoys a large loyal customer base who comes back season after season.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 16,500 multicultural staff covering four continents.
Apparel Group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but also opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
Apparel Group operates brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc.
The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ved, who has taken the company from strength to strength since its inception in the last two decades. www.appareluae.com
About Friends of Cancer Patients
FOCP was established to help alleviate the financial and emotional burden that cancer often imposes on patients and their families, and to promote awareness about the six early detectable forms of the disease; breast cancer, cervical cancer, prostate cancer, skin cancer, testicular cancer and colorectal cancer. Since being founded in 1999, FOCP has provided support to thousands of cancer patients of all ages and nationalities across the UAE.
© Press Release 2021
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