Virgin Mobile challenges budding artists to design the next generation of mobile prepaid recharge cards

Jeddah, Kingdom of Saudi Arabia, 9th September 2014

Virgin Mobile has today launched a new competition inviting Saudi's talented youth to design artwork for Virgin Mobile's new prepaid recharge cards.

The competition, which closes on 17 September 2014, offers five winners the chance to have their artwork and name printed on over 5 million cards that will be distributed throughout the Kingdom. All entries must be submitted through Virgin Mobile KSA Instagram using the hashtag #inspiredbyyou and the winning design will be judged by Virgin Mobile's social media followers.

The scheme is the latest initiative from Virgin Mobile as it prepares to launch the next generation of mobile service in Saudi Arabia. Virgin Mobile is building an interactive community that will bring an entirely new mobile service to the Kingdom. 

Karim Benkirane, Chief Executive Officer at Virgin Mobile, said: "Saudi Arabia's next generation of mobile service can only be built by this generation. We want the community to be involved in every part of Virgin Mobile's launch in the Kingdom, and that includes helping us to design fantastic recharge cards that are as beautiful as they are useful. We're looking for artwork that captures the best creativity and originality that Saudi Arabia has to offer".

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Website                 www.virginmobile.sa
Facebook               www.facebook.com/VirginMobileKSA
Twitter                   www.twitter.com/Virginmobileksa
YouTube                www.youtube.com/VirginMobileKSA

About Virgin Mobile Middle East & Africa
Virgin Mobile Middle East & Africa (VMMEA) is the holding company for Virgin Mobile's expansion into the Middle East, Africa and South East Asia region, and is headquartered in Dubai Internet City, UAE. The company was established as FRiENDi GROUP in 2006, and was renamed Virgin Mobile in 2012 when Virgin Group and FRiENDi GROUP combined their regional MVNO operations. VMMEA has established a leading position across the region as the only MVNO with 5 live MVNO operations in South Africa, Oman, Malaysia, Jordan and Saudi Arabia.

Operating as a Mobile Virtual Network Operator (MVNO), VMMEA's core business activity is to provide mobile telecommunication services to consumers. The company does this by managing two consumer facing brands: Virgin Mobile and FRiENDi mobile. VMMEA also provides outsourced services to mobile network operators by operating focused brands and mobile packages on their behalf.

The VMMEA management team includes senior level team members from a variety of successful regional and global mobile operators, as well as from MVNOs. The company has a strong financial foundation supported by well-respected and global and regional shareholders. The shareholders include Virgin Group, GIC, ePlanet Capital, Dolphin International, NTEC, Millennium Private Equity and members of the senior management team.

About Virgin Group
The Virgin Group is a leading international branded investment company and one of the world's most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony and media to transportation, travel, financial services, hotels, health and fitness, as well as renewable technologies and space tourism. Virgin employs approximately 65,000 people in 35 countries and its Global branded revenues in 2013 exceeded £13 billion (approx. USD 22 billion). Virgin Mobile branded businesses already operate in ten countries globally, including Australia, Chile, Colombia, Canada, France, India, Poland, South Africa, UK and the USA, serving nearly 20 million mobile subscribers.

Media Contacts:
For further information or to request an interview, please contact:
Nasser Al-Souwaidan
Virgin Mobile Saudi Consortium
Mobile: +966 581 582 538
Phone: +966 11 4343 200
Email:  n.alsouwaidan@virginmobile.sa

Naif Baabdullah
Client Servicing Director
Action Arabia
Mobile: +966 56 0440 198
Phone: +966 12 682 7741
Email: naif.h@actionprgroup.com

© Press Release 2014