Dubai, United Arab Emirates - General Motors (GM) recently appointed Hossein Hassani to the post of regional divisional marketing manager for Chevrolet and GMC. Hassani brings with him a fresh approach and perspective to the Chevrolet and GMC brands, and is set to implement a unique set of marketing strategies throughout the region.
Hassani comes to the Middle East from GM Canada where he worked for ten years as Advertising Manager for Chevrolet, HUMMER and Cadillac. During this time, his responsibilities were focused on key marketing activities such as advertising, strategic planning, retail promotions, sales and service.
In his new role, Hassani will oversee the marketing and advertising activities of Chevrolet and GMC throughout the region. During 2007, his focus will be on key product launches for the two brands; development and execution of key marketing and advertising strategies; and pursuing new means of interacting with Chevrolet and GMC's target customers.
Commenting on Hassani's appointment, David Venticich, marketing and planning director of GM in the Middle East stated: "I am very pleased to welcome Hossein to this new position. Creativity, energy and a persistent dedication to growth characterizes his career with General Motors. He brings with him a solid track record in the automotive industry."
"General Motors is one of the world's greatest companies with a peerless tradition of innovation, product development and market leadership," said Hassani. "It is a great honour to join the team here in Dubai and build on the countless number of unique initiatives already being executed in this region. There is definitely a growth opportunity for some of the most sophisticated ideas."
Hassani replaces Gerry Groenewegen, who has moved to another position at the GM Middle East headquarters.
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About General Motors
General Motors has been the global automotive sales leader for 75 years. Founded in 1908, GM today employs about 284,000 people around the world. With global headquarters in Detroit, GM markets its cars and trucks in 33 countries.
In 2006, 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. It marked the third time (2006, 2005 and 1978) GM has sold more than 9 million vehicles in a calendar year.
GM has been operating in the Middle East since the 1920s. GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.
In 2006, GM sold 140,509 vehicles in the Middle East, representing a 24 percent increase over figures recorded in 2005, and the company continues to introduce pioneering programmes in the region. One example is GMs' unique Nationalisation programme in the Kingdom of Saudi Arabia, which has been officially recognised by the Saudi government as a benchmark for training young nationals.
For more information please contact:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (009714) 3143350
e-mail saada.hammad@gm.com
© Press Release 2007
