01 March 2016
Dubai, UAE - Businesses in the Middle East and Africa region are increasingly looking at sustainable solutions for data management to accelerate decision-making processes, ensure high-levels of data security, and manage workloads.

A recent study by Accenture predicts that an effective implementation and use of digital technology can boost the UAE's economic output by $13.8 Billion by 2020. The focus on cloud and data management will also enhance the regulatory environment for enterprises and facilitate the execution of government plans including Smart City projects.

According to the MENA Yearbook 2016, the Middle East and North Africa region is expected to record a 3.8 per cent growth, with government initiatives to promote the non-oil sector economy in place. Hence, regional organizations are refining their data management strategies to take advantage of the growth opportunities present in the market.

To facilitate companies in leveraging data solutions to increase their efficiency and competitiveness, NetApp is showcasing its Data Fabric portfolio and services at the Gartner Symposium in Dubai. Data Fabric enables customers to manage data across whatever IT resource they choose, speeding innovation and enabling better business decisions.

"The technology landscape in the Middle East and Africa region is consistently evolving as the governments are promoting IT initiatives that can drive business success. In parallel, customers are revisiting their data management approach.  NetApp's Data Fabric vision allows enterprises to customize data solutions according to their requirements and reap benefits including scalability, flexibility and cost efficiency," said Fadi Kanafani, Regional Director Middle East, North Africa and Pakistan.

Data Fabric offerings from NetApp:

·         Data Fabric Enablement Services empower businesses to create their own data fabrics. NetApp experts consult businesses to identify optimal workloads for the cloud and provide architectural design and deployment insights.

·         Expansion of cloud provider relationships: NetApp is now a Google Cloud Platform Technology Partner. Technology Partners provide tools which integrate with Google Cloud Platform to extend its reach and functionality. NetApp customers can choose from more than 275 service providers to craft their hybrid cloud.

·         Enhanced security and other capabilities for NetApp AltaVault cloud-integrated storage solutions. These solutions speed recovery and reduce risk, enabling users to back up data with security to any cloud.

Accelerating the Business with All Flash FAS

In addition to Data Fabric, one of the main solutions being exhibited is the NetApp flash portfolio. The All Flash FAS (AFF) addresses enterprise storage requirements, offers flexibility and best-in-class data management. Built on the clustered Data ONTAP storage operating system, the solution speeds up the business without compromising on efficiency, reliability, or the flexibility of IT operations.

About NetApp
Leading organisations worldwide count on NetApp for software, systems and services to manage and store their data. Customers value our teamwork, expertise and passion for helping them succeed now and into the future. To learn more visitwww.netapp.com.

Erum Ansari
Account Executive
erum.ansari@hkstrategies.com 
T : +971 4 334 4930
M : +971 50 629 5128
F : +971 4 334 4923

© Press Release 2016