A firm favourite with the region's coffee drinkers, NESTLE COFFEE-MATE is now available with a great new look and taste. Ideal anytime for a velvety-smooth cup of coffee, the new taste NESTLE COFFEE-MATE gives coffee a remarkable taste profile with a sensual texture to enhance the coffee drinking moment. The Brand Manager for NESTLE COFFEE-MATE commented, "As the leading coffee creamer in the region, we are proud to launch our great new look and taste NESTLE COFFEE-MATE and hope our consumers across the region will enjoy the smooth taste of their favourite creamer, along with its great new look." The great new tasting creamer also has a new look pack featuring the heart design across all its variants.
Perfecting the art of great tasting coffee for over 40 years, NESTLE COFFEE-MATE has been available in the region since 1961 providing a creaminess to coffee while reducing bitterness and improving smoothness. The unique formula of NESTLE COFFEE-MATE is both lactose and cholesterol free, making it a healthy option to enhance the coffee drinking experience. In addition, for those who are taking care over their diet, NESTLE COFFEE-MATE LITE is available for weight watchers offering the same great creamy experience with the same great taste and fewer calories.
Available in a 400g jar for both the original, and LITE variants, as well as in 2 x 450g bag-in box as an economical direct use or re-fill offer, NESTLE has introduced a new 170g size available as a trial pack. With heavy support across TV, print, outdoor, radio and in-store, new look NESTLE COFFEE-MATE is set to be a hit with consumers across the region.
Henri NESTLE started the company in Switzerland in 1867 with the development of the first infant food for babies. Today NESTLE's operations span five continents, with 253,000 employees worldwide. With annual sales of over US$ 70 billion, NESTLE invests US$ 700 million annually in Research and Development. NESTLE is the number one food and beverage company both in the world and in the Middle East, bringing to local consumers more than 50 popular brands in the Nutrition, Milks, Confectionery, Coffee, Beverage Creamers, Culinary, Water and Cereal categories. On any day, virtually all households in the region count a NESTLE food choice in their kitchen or select a NESTLE product for a snack. Popular brands include NIDO, CERELAC, NESCAFE, CARNATION, MAGGI, NESQUIK, KLIM, NESTLE PURE LIFE, NESTLE FITNESS, NESTLE CORNFLAKES, KIT KAT and QUALITY STREET.
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For more media information please contact:
Tania Harasimiuk
Headline Public Relations
PO Box 64349,
Dubai,
UAE
Tel: ++971 4 2289655 ext 113
Fax: ++971 4 2282125
e-mail: tania@headlinepr.com
Press Release 2004
