Recognized for Excellence in Marketing
Nahdi Medical Company has been presented a silver award in marketing during the global conference, REcon MENA,by the International Council of Shopping Centres (ICSC) that was recently held in Dubai. The conference brought together industry experts across the fields of shopping centers, retailers, design and architectural engineering firms from Saudi Arabia, the Middle East and the world, with the ultimate aim of networking, recognizing and discovering new business opportunities to key markets in the region. Nahdi Medical Company was awarded for its "Full of Hope" campaign, where the company launched the new logo and identity, complete transformation of the in-store organization of shelving, and business management strategy that was set forth in line with the company's vision to provide optimum healthcare services to the community in the Kingdom and becoming part of an integral healthcare system, offering hope for better living.
The campaign, that was announced on all communication channels including: print; TV; radio; outdoor; in store and social, redefined the understanding of retail pharmacies in the Kingdom to benchmark globally advanced pharmacies around the world that provide expert consulting and customer support from highly trained and qualified pharmacists. The success of this initiative was widely echoed through mass engagement on all media and social media platforms that attracted great interest and participation throughout the Saudi community.
While Engineer Hosam Alqurashi, President of Marketing and External Affairs and Nahdi Medical Company received the award, he stated that: "This accomplishment would not have been attained without the Grace of Allah (SWT), then with the extremely dedicated and hardworking team at Nahdi; and for this I extend my gratitude and appreciate for their trusted and sincere dedication, showcasing how our team spirit was able to attain such grand results, aspiring for more."
Eng. Hosam continued: "We at Nahdi have will continue delivering the most innovative marketing and communication campaigns and in what the world of marketing has to offer, to become in the near future not only the largest retailer in the MENA region, but one of the largest in the world when it comes to marketing by integrating further our campaigns simultaneously across social media, content creation and development, digital, mobile application and customer loyalty programs, all in line with our strategy of becoming community centric and empowering the role of pharmacists in the Kingdom. "
© Press Release 2013
