My-HD and MBC Group launch a new channel

Dubai, UAE, 10^th February 2014

In line with the long term partnership between My-HD and MBC Group, another high definition channel was made available to satellite households on My-HD, as one of the leading and fastest-growing satellite Pay-TV platforms in the Middle East and North Africa (MENA) region.

The Western General Entertainment and movie channel- MBC Variety- comes with no commercial breaks offering My-HD subscribers uninterrupted premium entertainment. The English audio (with Arabic subtitles) is available on all dubbed shows to encourage people to watch the shows in their original language. With premium films and series, the HD channel will only be available to DTH/Satellite households on My-HD on Arabsat 26 degrees East, the Arab world's leading satellite services provider. Cliff Nelson, CEO, My-HD said: "We are delighted to expand our range of HD channels with the addition of the completely new MBC Variety channel to our ever growing line-up taking the total of HD channels to 42, more than any other DTH/satellite TV platform in the region. Our strategic and ongoing partnership with MBC further underscores My-HD's dedication of delivering the best possible viewing experience in the MENA region at an unbeatable value. The addition of this new premium HD channel will further boost our audience reach and loyalty".

Sam Barnett, MBC Group CEO, said: "Our successful partnership with My-HD continues to be extremely fruitful as we enhance our existing offering of premium HD channels to our customers. MBC Variety is a milestone as it is our ninth HD channel".

Through its strategic partnership with Arabsat, My-HD has been able to continuously expand its offering of channels and reach out to over 170 million viewers in more than 22 countries across the Middle East and North Africa.

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About My-HD
Established in 2012 and headquartered in Dubai Media City, My-HD is the leading and first ultra-low pay Direct to Home (DTH) platform. The High Definition satellite Pay-TV platform which aims to provide the best viewing experience to consumers in the MENA region at an affordable price now offers over 47 channels out of which 42 channels are in HD.

Some of the prominent channels available to subscribers are the 9 MBC HD channels, two of which are exclusive to My-HD; five exclusive Rotana HD channels; four exclusive HD channels from Al Nahar and six new and exclusive HD channels from Olympusat; in addition to other new and exclusive channels like Physique TV HD and CMusic.

My-HD has successfully brought international brand channels to the consumers to reinforce their value proposition. An agreement with GMA International, the Philippines' number 1 Terrestrial TV Network was the first of its kind; this agreement has led My-HD to enter international markets.

A large number of digital HD receiver brands such as Humax, Altech UEC, Galaxis and Cambridge in GCC countries, NHE in Kuwait, TruView in Saudi Arabia and Tevicom in Morocco are compatible with the My-HD platform, which offers both Irdeto and Conax conditional access systems.

My-HD has a growing network of distributors across the MENA region. Approved receivers and viewing cards are available in traditional shops as well as major hypermarkets and department stores in the region including Carrefour, Panda, Lulu, Sharaf DG, Emax, Extra, and HyperPanda among many others

Visit www.my-hd.tv for the latest news regarding channels and My-HD offerings

About MBC Group:
MBC Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 22 years, MBC Group has grown to become a well-established media group that enriches people's lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 14 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children's edutainment), MBC4 (entertainment for young families with women at its core), MBC Action (an indigenous adrenaline-packed channel with local and homegrown productions), MBC Persia (24-hour movie channel dubbed in Farsi) , Al Arabiya (the 24-hour Arabic language news channel); Al Arabiya Al Hadath (an extension of Al Arabiya News Channel); Wanasah (24-hour Arabic music channel); MBC DRAMA (24/7 Arabic Drama); MBC MASR (general family entrainment channel geared towards the Egyptian family), and MBC + Drama (paid channel on OSN) and MBC Bollywood (delivering the freshest in Bollywood content geared towards the region via an Arabized interface).The Group also includes two radio stations: MBC FM (Gulf music), and Panorama FM (contemporary Arabic hit music); as well as O3 productions, a specialized production unit. Furthermore, the Group includes online platforms: www.mbc.net, www.alarabiya.net, www.shahid.net (the first free VOD and catch up portal in the Arab world) and www.actionha.net, among others. As of July 2011, seven of MBC Group's channels began to air in HD across the MENA Region: MBC 1 HD, MBC 2 HD, MBC 4 HD, MBC Action HD, MBC Drama HD, MBC Max HD and Al Arabiya HD News Channel. In 2013, MBC 3 HD was added to this bouquet.

About Arabsat:
Founded in 1976, Arabsat has been serving the growing needs of the Arab world for over 30 years. Now one of the world's top satellite operators and by far the leading satellite services provider in the Arab world, it carries over 450 TV channels, 160 radio stations, 4 Pay-TV networks and wide variety of HD channels reaching tens of millions of homes in more than 80 countries across the Middle East, Africa, Europe--and way beyond around the world--including an audience of over 170 million viewers in the Middle East and North Africa (MENA) region alone tuned into Arabsat's video "hotspot" at 26° East.

Operating a growing ﬂeet of owned satellites at the 20° East, 26° East, 30.5° East and 34.5° East positions of the geostationary orbit, ARABSAT is the only satellite operator in the MENA region offering the full spectrum of Broadcast, Telecommunications and Broadband services. This capacity will continue to expand with the launching of new satellites, making the ARABSAT satellites' fleet the youngest in the region.

For more information, visit www.arabsat.com

For further information please contact:
Renno Communications Group
Dubai, United Arab Emirates
+971 4 427868
www.rennocg.com