Musheireb Mesmerises Munich

World's first sustainable downtown regeneration project is highlight of EXPO REAL

Doha, 13 October 2010: Dohaland's stand at the recently held EXPO REAL, Munich - Germany, was visited by thousands of visitors who were overwhelmed by the company's plans for the future of Qatar's capital Doha. EXPO REAL is Europe's premier real estate exhibition, with architects, developers and real estate professionals from around the world attending in large numbers, and Dohaland was lauded as the world's first sustainable property developer regenerating a downtown area on such a large scale from the Middle East.

Dohaland's Musheireb stand, whose design was inspired by the company's Knowledge Enrichment Centre, contained artifacts, images, interactive displays and traditional elements to facilitate peoples' understanding of the process, progression and origins of Dohaland's new architectural language. The stand also featured a traditional Qatari majlis as well as the exhibition's largest scale model on display.

"We are delighted with the impact that we have made on the international stage and the interest shown by visitors and media alike in our project. Showcasing Musheireb as the world's first sustainable downtown regeneration project highlights Qatar's position as the promoter for sustainable and culturally sensitive developments in the region. The combination of a LEED certified downtown development combined with a bespoke architectural language resonated across the industry," said Eng. Issa M. Al Mohannadi, CEO of Dohaland.

As well as engaging the visitors, Dohaland's CEO Eng. Issa M. Al Mohannadi was a keynote speaker at EXPO REAL Forum, which offers insights into the latest trends and themes of the Real Estate industry and features high profile industry experts. The forum is considered to be the most important information exchange in the commercial Real Estate industry - further testament to Dohaland and Qatar's growing reputation on the global stage.

The panel addressed issues ranging from the role of urban development to importance of private sector involvement and sustainability issues, the discussion however ultimately focused on the lessons Qatar and Dohaland can teach the world, and how the architectural language of Musheireb will lead to more sustainable developments.

Eng. Al Mohannadi concluded: "Dohaland is certainly not a conventional property developer. Musheireb is designed to be a sustainable, community focused, environment friendly and a visual masterpiece of modern Qatari architecture. It has all the elements required to be the standard for urban development projects around the world. The new city centre of Qatar's capital Doha, Musheireb will be a shining example of how architecture can be a driver of social and environmental change anywhere."

-Ends-

About Dohaland
Aligned with the 'Qatar National Vision 2030', Dohaland will lead innovation in urban living through sustainability and heritage, providing a dynamic modern lifestyle that exists in harmony with its surroundings, and empower human potential to grow and flourish.

Her Highness Sheikha Mozah Bint Nasser Al-Missned established Dohaland with a mandate to address a gap in the architectural history of Qatar and rediscover a unique form of Qatari urban development. A subsidiary of Qatar Foundation, Dohaland aims to understand and implement how the best of the past, and modern, innovative technologies and thinking can be blend to create a new architectural language in Qatar.

Construction work on Dohaland's signature project Musheireb was initiated on January 13th, 2010, by His Highness Sheikh Hamad Bin Khalifa Al Thani, the Emir of Qatar, and Her Highness Sheikha Mozah Bint Nasser Al Missned, who revived an age-old Qatari tradition by leaving her royal handprint on the cornerstone of the project, due to be completed by 2016.

Dohaland has invested time and resources towards researching a new Qatari architecture and urban planning language with the foremost experts in the industry. Dohaland also launched its CSR commitment, Knowledge Enrichment Centre, a floating structure moored off Doha Corniche, designed to support the people of Qatar to flourish and enrich their experiences, and encourage a new culture of knowledge sharing.

Dohaland will cultivate enduring environments for the benefit of people, built to the highest international environmental standards and best practice. The company aims to become the preferred real estate development partner in Qatar, leading by example, leading the market and becoming an employer of choice.

Dohaland's subsidiary 'Dohaland Hospitality' aims to introduce unique hotel brands to Qatar and contribute to the development of tourism and hospitality industries in the country while achieving the best in modern hospitality standards. Dohaland Hospitality has appointed Mandarin Oriental Hotel Group to operate and manage a new luxury city centre hotel and serviced apartments as part of the Musheireb project. It has also signed a Joint Venture agreement with Premier Inn to introduce the 'value hotel model' to Qatar through a 200-room hotel to be built at Education City, Doha, Qatar.

Chatura Poojari-Abbasi
Dohaland
Email: cabbasi@dohaland.com
Mobile: (974) 3325 7708

For further information, please contact:
Jawaher Al Khuzaei
Dohaland
Email: jfalkuzaei@dohaland.com
Mobile: (974) 5556 8992