Motorola accelerates personal media experiences in the Middle East, delivering advanced high-definition VIP series IPTV set-tops
DUBAI, United Arab Emirates - October 18, 2009 - Motorola, Inc. (NYSE: MOT) today announced that its Home & Networks Mobility business has supplied UAE telecommunications provider, du, with state-of-the-art VIP series IPTV set-top boxes. Motorola is du's premier set-top provider, enabling the telecommunications firm to deliver high-quality IP video services to its customers.
As a world leader in advanced IP video solutions, Motorola's set-tops facilitate the delivery of exciting new revenue-generating TV and entertainment experiences, including high-definition (HD) programming, while enabling telecommunications service providers like du to exercise greater control over capital and operating expenditures.
Farid Faraidooni, executive vice president, commercial, du, said: "We pride ourselves on bringing our customers highly engaging, world-class media experiences. With Motorola's set-top portfolio, we can provide interactive access to the broadest range of HD content, as well as offer our customers superior flexibility, choice and control when they enjoy entertainment in their homes."
Ali Amer, vice president, Middle East, Africa and Pakistan, Motorola Home & Networks Mobility, added: "Consumer trends show an appetite for personalized media experiences. Key features of Motorola's latest set-tops enable du's customers to enjoy customized viewing experiences, such as recording and playing back high-definition IP-based video content. The availability of such technology highlights Motorola's leadership in the IPTV arena, and we are pleased with du's ongoing deployment of our IPTV set-tops as part of their cutting-edge array of technological offerings."
The VIP12xx series set-tops support both high-definition (HD) and standard-definition (SD) digital video services. Using the VIP1200E and the VIP1216E set-tops, du customers benefit from sharp picture quality and ultra-clear sound, while enjoying advanced interactive features like intuitive channel search and display, advanced browsing, instant channel changes, whole home DVR with client scheduling, media sharing for pictures, and music on their TV.
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About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.
Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du's retail network, currently numbering 34 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.
du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
Awards to date
• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
• du corporate brand launch campaign awarded a Cristal MENA award in 2008
• du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007
About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.
Media Contacts:
Naheed Ahmed
Business and Technology Communications Manager
Motorola
Tel: +971 566034371
naheed.ahmed@motorola.com
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
saugat.chatterjee@du.ae
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. Ó Motorola Inc. 2009. All rights reserved.
© Press Release 2009
