First-of-its Kind Light and Sound Extravaganza Mark Official Launch of Ultra-Thin Phone
DUBAI, United Arab Emirates - Imagine the New Dubai-skyline altered by cutting-edge technology. Imagine a night where a "must have" mobile device is truly larger than life.
Those who made it to the official launch of the slim, sophisticated Motorola SLVR L7- the latest in a portfolio of products that is revolutionising mobile phone design -l experienced all this and more.
Motorola made history on May 4 with SLVR City, with a dazzling first-of-its-kind outdoor illumination against some of the most prominent buildings in 'New Dubai'.
Special guests from around the Middle East joined senior Motorola executives at an exclusive invitation-only event at Dubai International Marine Club (DIMC) to witness the spectacle as giant, skyscraper-sized projections of the Motorola SLVR, ranging in length from 70-100 meters, illuminate a number of buildings in the area, including the Grosvenor House and Habtoor Grand Resort.
"Slimness, sophistication, unique design and immaculate functions - SLVR City's visual extravaganza was designed to let consumers experience in the most unique and spectacular way, all the features that have made the SLVR the most-anticipated handset this year," said Patrick Mulligan, Area Director for Motorolas Mobile Devices Business.
As the SLVR projections slowly changed the face of 'New Dubai', guests were treated to a breathtaking display of fireworks and pyrotechnics courtesy of Phoenix Productions.
The sleek blade-like Motorola SLVR builds on the industry defining design of the RAZR, a phone which has become the must-have handset around the world. At only 11.5mm thick the SLVR is thinner than the RAZR and is set to become the must-have phone for stylish people who want a super-slim phone without the flip.
Created for successful and image-conscious consumers who value performance and style, the Motorola SLVR L7 allows users to express their individuality in its boldly-etched design and function. The SLVR L7's premium material finishes include an illuminated precision cut keypad with metallic spun finish, chrome plated side keys, glass display, glass-filled body for rigidity and anodized aluminium battery door.
The multimedia feature set of the SLVR L7, not only includes iTunes music software and integrated MP3 player, but also comes with Bluetooth(R) wireless technology for hands-free connections, integrated camera and video capabilities and up to of 512 megabytes (MB) of optional MicroSD(TM) expandable memory.
Also part of the SLVR family, the L6 has the same super-slim frame in cool silver. Losing little of its functionality the L6 has slimmed down to an amazing 10.9mm.
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About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com
For more information please contact:
Jean-Pierre Bou Rouphael
Motorola, Mobile Devices Business
Tel: +97143315111
E-mail: RPHJ01@motorola.com
Eileen Wallis
Wallis Marketing Consultants
Tel: +971 4 390 1950
E-mail: Eileen.wallis@wallismc.com
© Press Release 2006
