Casablanca, November 18th 2011 - On December 5th Morocco Mall, the first and only destination Mall in the Mediterranean region and Africa will be open to visitors in Casablanca, Morocco. Morocco Mall is a new age concept merging retail, leisure and food & beverage, offering the finest in retail and leisure in a truly unique and majestic surrounding bordering the Atlantic Ocean.
Salwa Idrissi Akhannouch, Chairman of the AKSAL Group behind the project, explains: "Morocco Mall is the true essence of a destination mall mixing shopping and lesiure. We wanted to go that extra mile, to place ourselves in a new league to traditional shopping centres. Our vision and desire was to offer the people of Casablanca, Moroccans and visitors to the Kingdom a unique and magical place that could be found nowhere else on Earth. The culture, the leisure attractions and the public gardens along the seafront all join together to complete the urban landscape and offer the people of Casablanca a new place of life and relaxation in one of the busiest areas of the city: The Corniche."
Situated on the Atlantic Coast, Morocco Mall stretches over 10 hectares (24,700 acres), built over 250,000m² with 30,000m² of outdoor space and 14,000m² of landscaped gardens. Comparing with the finest Malls in the Middle East or North America, Morocco Mall offers its visitors a unique and magical experience combining retail, leisure and food & beverage to share with family or with friends, in a truly original and contemporary architectural design. Its unique design is inspired by its surrounding marine environment with soft contemporary lines and immersed in natural light. Morocco Mall opens out onto breathtaking landscaped gardens ideally positioned overlooking the ocean, along the 600 meters of seafront.
In terms of retail, over 600 international brands will be represented in Morocco Mall and its 350 stores. Many of these brands will be present in Africa for the first time and have chosen Morocco Mall to be their podium. These brands range from clothing (Men, Women, and Children) mid-range to luxury, through home ware, culture and entertainment. Morocco Mall will also play host to the first Galeries Lafayette and FNAC stores in Africa as well as many luxury brands, offering the consumers of Morocco a brand new choice of products.
To relax, Morocco Mall has 40 different restaurants, from fast food tocasual dining to suit all tastes from international to local delicacies in a truly original food-court with a sea-view for everyone to enjoy while they eat. For those sunshine filled days visitors are able to eat on the terraces or from the many kiosks, so that they may take full advantage of the gardens, the ocean and the mild Casablanca climate.
In terms of leisure, Morocco Mall has placed itself as one of the major tourist attractions in Morocco and the region thanks to:
- 3rd Musical fountain in the world, 1st for the region
- Aquadream: a one million litre cylindrical aquarium crossed by a panoramic lift, 3rd of its kind in the world and 1st in the region
- First IMAX 3D in Morocco
- One of the largest ice rinks in Morocco, with a chalet theme and exotic feel
- And many attractions for adults and children alike to enjoy at Adventureland
For its quality and diversity, the architectural design and its merging into its environment, Morocco Mall is already asserting itself as the major tourist attraction in the region and plans to entice over 14 million visitors every year.
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About Morocco Mall
Located on the Casablanca Corniche by the Atlantic Ocean, Morocco Mall will be ranked in the top 5 destination malls of the world at its opening. Morocco Mall is the first and only destination Mall in the Mediterranean region and Africa. Stretching over 10 hectares (24,700 acres) and with an investment of 200 million Euros, Morocco Mall offers a diverse shopping experience combining retail, leisure and food & beverage inviting everyone to enjoy their own unique and magical experience, with family or with friends, in a truly original and contemporary architectural design.
With 70,000m² (753,500sq.feet) of commercial space and 350 stores, Morocco Mall brings together 600 brands of infinite variety from luxury fashion to culture, gastronomy, entertainment and leisure, many of which will be opening a store in Africa for the first time.
With the opening of Morocco Mall, 21,000 indirect jobs and 5,000 direct jobs will be created. Morocco Mall is an ambitious project carried out by AKSAL and Al Jedaie Groups which is creating a positive and sustainable change to the landscape of Casablanca and Morocco as well as the consumption patterns of the region. www.moroccomall.com
For more information, please contact:
Morocco Mall -Fleishman-Hillard
Justine Gilles
justine.gilles@fleishman.com
+33 (0)1 70 69 04 13
© Press Release 2011
