In keeping with its spirit of being a winner, an innovator and a performer, Mitsubishi Pajero scales a new peak altogether. Starting this April, a massive 15m wide and 7m high model of a pristine white Pajero 4 -door version will remain parked for the next few months on the rooftop of a four storey building in Garhoud. Taking about 2 months to complete, this gigantic replica is made of steel and fiberglass.
Once again, the Pajero takes the first place, this time for being the first automotive brand in the automobile sector in the UAE to use the unique three-dimensional outdoor campaign.
In fact, Al Habtoor Motors, the official dealers for Mitsubishi vehicles in the UAE has always strived to stay ahead of the competition with innovative sales and marketing concepts. Which is why, the Pajero enjoys a large fan following and has been highly successful in the UAE. Indeed, its iconic image, rally heritage as well as its robust performance has made it the most favorite 4WD in this region.
Speaking about this revolutionary concept in outdoor advertising, which was the brainchild of Al Habtoor Motors' in-house Marketing Department and was implemented by Site Global, Roger Ghosn, Marketing Manager of Al Habtoor Motors, commented "our new 3D outdoor campaign aims to aspire the on-lookers and create a bigger impact. Also we wanted to re-enforce the brand and at the same time consolidate its place in the market by taking the un-chartered routes of brand building. Our ultimate goal is to do something which is unique and appealing at the same time, thereby, achieving brilliant sales and marketing results".
-Ends-About Al Habtoor Motors
Al Habtoor Motors is the exclusive distributor of Mitsubishi, Bentley, Aston Martin, TEMSA and Bugatti in the UAE and a part of the UAE based diversified multi-billion dirhams business conglomerate Al Habtoor Group.
For more information please contact:
Anamita Chakraborty
Marketing Communications Specialist
Al Habtoor Motors Co. LLC
Dubai,
UAE
Tel: +971 4 269 1110
Fax: +971 4 269 2545
© Press Release 2006
