Move signifies company's continued investment across the region

Dubai, 24th October 2007

Miller Heiman, a 30-year old global innovator in the sales arena, announced today the launch of its Middle East operations through the opening of a regional headquarter in UAE at an inauguration ceremony hosted by Bob Miller, Co-Founder of Miller Heiman and Oussama Mansour, Managing Director of Atrazius, the exclusive representative of Miller Heiman in Middle East. 

The move, which demonstrates the company's confidence in the fast growing multi-trillion dollar Middle East market, signifies the latest step in a continued investment across the region and fulfils the company's key objective to serve its customers at a closer proximity.

Bob Miller said: "We have great pride in opening Miller Heiman Middle East premises in UAE. The Middle East region is critical to our continued success and future growth. Regional businesses are losing the battle to compete with international peers that are garnering an increasingly bigger market share in the region. Our high end solutions are tailored to present an ideal platform for live communications and interaction for C-level executives, sales leaders as well as senior sales professionals to boost complex sales processes through adopting latest techniques that are crucial to expand their regional and global footprint." 

A group of industry insiders, including chief executive officers, vice presidents, directors, and sales professionals from the Middle East region have attended the event to launch the newly born Middle East premises of Miller Heiman. 

Miller added: "We are renowned for our professional approach to sales consultancy in various markets where we have succeeded in the conversion of small enterprises into leading market players in every relevant sales category. Our collective professional expertise in sales processes, methodologies and trends will serve as a catalyst to reinforce businesses' positions in the region via using best of breed proven tools."

Mansour commented: "Through the new offices, we aim at having a track record of success in the Middle East within different industries. As the region continues to strengthen its position in the global map, the new office will enable us to engage more closely with customers, helping them achieve their sales objectives through cutting edge solutions."

Mansour added: "As organizations aim to increase sales, they recognize that the key of success is a management approach that leverages the sales process. The opening of Miller Heiman offices in the Middle East will work on serving small and medium businesses and large enterprises at a closer proximity. The company will provide robust, high-performance and comprehensive solutions suite to create tangible value."

Miller added: "Miller Heiman's verified consultancy experience, profound business expertise and extensive international resources will address the sales and productivity challenges presented in the highly competitive local marketplace."

Mansour added: "We aim at helping sales professionals strengthen their urgent needs for value added results at every stage of the selling processes. The opening office will work on equipping C-level professionals with  innovative solutions for the challenges they face in all domains of sales industry including sales force productivity, sales talent management, sales forecast accuracy improvement and protection and growing of sales accounts."

Miller Heiman Middle East launch was followed by a seminar that outlined sales management equipping sales managers with confirmed ways to force momentous efficiency and effectiveness in the sales force. At the seminar, the floor was open to questions and answers including issues such as ways to manage the sales talent and well studied tactics that aid in shifting the selling process from product-led to solution-led one which consequently enables sales professionals to execute the correct tasks in the correct way at the right time, thus increasing sales pipeline and shortening the sales cycle.

The seminar focused on tips that increase sales volume starting from the day-to-day execution of the sales process to the high end art and science of big deals. It also facilitated the exchange of ideas to address the important issues and concerns of the sales industry in terms of strategies, contacts and performance.

The launch of the Miller Heiman Middle East offices event has brought together leaders from sales positions to support their efforts in leveraging sales science and art into their organizations. Sales professionals shared knowledge and experience to enhance sales force and improve sales initiatives and it acted as an open communication channels with local sales gurus to benefit from their wide depth knowledge on how organizations deal with the opportunities and threats of today's selling environment with special emphasis on the Middle East region.

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About Miller Heiman:
Miller Heiman is a thought leader and innovator in the sales arena for almost thirty years, helping businesses worldwide win high-value complex deals, protect and grow key accounts, manage talent and optimize sales strategies and operations. With a prestigious client list that includes Fortune 500 clients, Miller Heiman helps companies in virtually every major industry to build high performance sales teams that deliver consistent sustainable results to drive revenue. Miller Heiman has launched their Middle East offices in October 2007.

© Press Release 2007