Captain Mimo, Milco's own delightful superhero, will appear at Caf Ceramique to help with the festivities and educate attendees on the importance of drinking milk
Dubai, UAE - Milco, the leading yoghurt and dairy manufacturer in the UAE, is giving away to listeners of the "The Big Breakfast Show" on Channel 4 an evening to remember at Dubai's famous Caf Ceramique on May 5th and 12th. The theme for the contest is superheroes, with Milco's flavoured milk superhero Captain Mimo in attendance.
The contest will run for an entire month on Channel 4, held every morning, Sunday through Thursday, from 7:00 am - 9:00 am. The question for callers to call in and answer is this: "If you were a superhero, what powers would you want to have and why?" The best answer wins for that day.
"Milco has devoted itself to reaching out to everyone in the UAE on the importance of having a healthy and balanced diet," said Nadine Traboulsi, Sr. Brand Manager of Milco. "This contest held in part with Channel 4 and Caf Ceramique will allow us to reach the broadest audience possible to create awareness of the health benefits milk contains."
The evening at Caf Ceramique is one of several prizes that will be available. First prize for listeners is a 32-inch LCD screen TV. Second prize is a weekend getaway at Le Meridien Al Aqa Beach Resort for three lucky winners. And the third prize is an evening at Caf Ceramique to paint limited edition figurines of Captain Mimo, the figure behind Milco's popular lineup of flavoured milk. Captain Mimo himself will also be on hand as a guest as well, making the evening fun for the whole family, especially children.
"We are very happy to work in partnership with such a well known brand like Milco," said Rana Eid-Denis, Founder and Director of Caf Cramique. "This contest is the perfect venue to encourage and reward a healthy lifestyle, by giving listeners a chance to enjoy a fun evening and get acquainted with Captain Mimo himself."
Milco is the undisputed leading dairy products manufacturer in the UAE, with more than double the market share of its closest competitor. The Fresh-Check Indicator it uses is a unique tool to prove the freshness of its products. The company's diverse product range includes fresh yoghurts, fresh juices, fresh milk, Laban, Labneh, Cheeses, as well as drinks. Milco has grown exponentially in the past several years, and particularly recently.
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For further information, please contact:
Joyce Baz
MS&L PR, Dubai
Tel: + 971 4 04 3676157
Fax: 04 3672615
E-mail: joyce.baz@dubai.mslpr.com
© Press Release 2007
