28 October 2007
Amman, Jordan - Midas recently announced that the Kare Design Shop's team of acclaimed German designers Ms. Annelises Umali,  Ms. Sarah Stokes and Ms. Larissa Sipovic will be in Jordan between October 25th and 28th to decorate the soon to be launched Kare Design Shop branch located in City Mall, ground floor level. Introducing its clients to an extraordinary world of themes, including fancy trend products, such as furniture, lamps, and accessories, the Kare Shop interior will be designed to reflect a fusion of black white and fiery color schemes.

The team of German design experts will work to invite Kare's clients to a store interior that lends itself to a warm environment and a world of extraordinary compact charismatic performance, bundled with guaranteed sales appeal. 

To achieve this goal, the designers will be using their design know how to best display the store's product portfolio of furnishings, lighting, living accessories and gift articles. The product display will be set in an inviting environment that adheres to a young-at-heart, open-minded, fashion conscious, and humorous client base.

Commenting on the store's new interior, Mr. Raja Khoury, CEO of Midas said,  "We wanted the store's interior to reflect our new and fresh outlook on the world of home and office décor, as the new Kare shop was launched in compliance with our plans to diversify and expand our business portfolio.   We are confident that the fusion of bold design and warm color scheme seen at Kare will appeal to the taste of a younger and more adventures client base, for this store is positioned to offer a new flare to the traditional furniture shopping experience. The name Kare is associated with the slogan "Absolutely Living Mad" which to its original founders is a philosophy simply stated to reflect the traits of Innovation, flexibility and ideal price/performance ratios which in turn takes the lifestyle industry in Jordan to another level."

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About Midas: 
Established in 1994, Midas Furniture Company is considered as the largest importer of furniture and décor products in the Middle East. The company manages today its retail businesses by importing the world's finest brands of furniture from: Sia accessories, Stanley, AICO, Brookwood, Lane, Ashley, Sauder, Standard, Pulaski, Demeyere, Ridgeway Clocks, Best Chairs, Sentry Safes, Sealy, Simmons, and Raha Mattresses. Midas Furniture Company is providing its services through its network of branches in Kuwait and Jordan.

© Press Release 2007