Muscat: Muscat Grand Mall (MGM), one of the most popular shopping destination in the country, recently announced the opening of the new Boutique Muscat store within its premises. The retail brand not only encompasses fashion wear, but has a largely successful home collection ranging from imperial-themed to more quirky and whimsical products, with several brands from the UAE, Qatar, and the United States. Boutique Muscat was the first concept store to be opened in Oman in 2008 by Hazar Al Zadjali and her sister Hanadi Al Zadjali, who are passionate about fashion and home accessories.

Commenting on the reason behind establishing the brand, Hazar Al Zadjali, CEO of Boutique Muscat said, “We wanted to support upcoming designers who were serious about their craft. Ten years since our initiation, the concept still holds true and we have created a home for multiple brands that merge style with elegance in an entire eco-system of their own.”

Boutique Muscat comprises of a ‘Take a Leap’ initiative, which provides support to creative individuals, eventually turning their dreams into a successful reality. It strives to create a platform for talented retailers, allowing them to take their brands to a higher level. The concept also includes offering space for designers to sell their products and items at Boutique Muscat in exchange of a minimal monthly fee, without having to face the hassle of renting expensive spaces and hiring staff.

“We offer a service that is not only based on displaying products in the store but is a completely guided process. We look and assess what a brand lacks and assist it from there, ensuring that they reach target sales”, Hazar added. The budding brands are given continuous support from Boutique Muscat in various fields, including sales and customer feedback, marketing, branding, and social media outreach.

Since its establishment, the store has introduced local, regional, and international brands with varied choices for its customers and has become one of the pioneers in retail businesses in the Sultanate. Now situated within MGM to be more accessible to all its customers, Boutique Muscat continues to venture into other relevant fields, such as event planning, fashion shows, and retail consulting.

With the opening of its mall expansion, MGM has introduced an even wider range of brands to the mall, with several local and international brands making their debut in the Sultanate.

MGM is located within the Tilal complex in Bawsher. It has earned a reputation as a world class project and is the fastest growing lifestyle hub in the Sultanate; offering choice and convenience for shoppers and residents, as part of a combined leisure experience. The mall contains a five-screen cinema, high-end residences and office space. In addition, MGM has opened its new expansion, which will include 130 more shops for the mall. MGM is set to become one of the largest lifestyle complexes in the Sultanate.

Enjoy the ultimate shopping experience at MGM along with variety of dining, amusement and fun activities take place. Learn more about MGM through the official Facebook page @muscatgrandmallofficial or on Twitter @muscatgrandmall and Instagram @muscatgrandmall.

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© Press Release 2019

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