21 June 2008
Following hot on the heels of winning three prizes at the recent 2008 Middle East Promax BDA Awards held in Dubai last month, Berlin based design and production company METAphrenie has completed the Euro 2008 championship branding for Qatar based TV station Al Jazeera Sport.
In just six weeks, METAphrenie created nine programme packages and two IDs that feature stylised motion-capture football players to create the action, against a clean white backdrop of the Swiss and Austrian Alps, while still retaining the Al Jazeera identity.
Creative partner Andrea Dionisio explained, "Our brief was to take Al Jazeera's existing branding and merge it with the UEFA Committee look to create eye catching imagery for the Euro 2008 Championship which is watched by millions of people around the world". He continued, "Almost everything is computer generated".
Andrea's creative partner, Mike Helmle went on to say "The UEFA branding graphics feature a set of icons each depicting football actions and celebratory moments. They were used in a pattern form to create spirals, mountains, and other graphic shapes. We decided to take this a step further and create the football players from these icons and make them the main protagonists within the designs."
METAphrenie used its extensive motion-capture library to create the footballers and also incorporated important Swiss and Austrian landmarks, together with a detailed Alpine mountainscape, with one of the main shots set atop the infamous Matterhorn peak.
In addition, the company worked around the clock to create the whole design for extensive informational graphics, statistics and data for the TV channel, also making sure that everything worked just as smoothly in Arabic. It also oversaw the original music score that will be used throughout the championships on Al Jazeera Sport, which features percussion heavy strings and sound effects, created by Supersoul Productions, also based in Berlin.
Commenting on the results Jabr Al Nuimi of Al Jazeera Sport, said: "We know that we gave METAphrenie a tough challenge to complete this job in such a short timeframe, but having worked with us already on several projects, we knew they were more than up to it and we think the end result speaks for itself".
QTs of the Euro2008 project can be viewed at: http://www.metaphrenie.com/pr/aljazeera/euro2008/
- Ends -
About Al Jazeera Sport
Al Jazeera Sport Channel launched in November 2003 by the well known Al Jazeera network. It has rapidly grown to become the most popular sports channel in the Middle East and has covered a wide range of sporting events, such as the Euro 2004 soccer games in Portugal and the 2004 Summer Olympics in Athens. Al Jazeera Sport is based in Doha, Qatar at TV Roundabout.
Notable events to which Al Jazeera Sport holds the broadcasting rights include Formula One, the English FA Cup, the Italian Seria A, La Liga of Spain, the Portuguese SuperLiga, the Dutch Eredivise, Qatari League, the 2006 African Cup of Nations, the League Cup and of course the Euro 2008 Championship.
About METAphrenie
METAphrenie is a design and production company based in Berlin, Germany, that specialises in creating award-winning visual solutions for advertising, marketing, and the broadcast industry.
Founded in November 2004 by creative partners Andrea Dionisio and Mike Helmle, the full-service design and production studio develops memorable design solutions that bring innovative concepts to life. Working across a variety of media, METAphrenie partners with the world's leading agencies, advertisers, and broadcasters to set brands in motion.
To date, METAphrenie has developed global campaigns for Adidas and Audi, as well as having completed a similar overhaul campaign for Al Jazeera Sports in Qatar.
At the 2008 Middle East Promax BDA Awards held in Dubai in May, METAphrenie walked away with three trophies: Gold - Best Sports Programme Title Sequence for Al Jazeera Sport "Covering Asian Games"; Silver - Best Design in Promotion for Al Jazeera Sport "Leagues/Portugal"; and Silver - Best Sting: Al Jazeera Sport "Leagues".
At the World BDA Awards held in New York this month, METAphrenie won five awards: Gold - Art Direction & Design for Al Dawri & Al Kass : Soccer ID #2 ; Gold - on-Air commercial Advertisement adidas Techfit; Silver - Art Direction & Design: Image Campaign For Al Dawri & Al Kass : Branding; Silver- on-Air commercial Advertisement adidas Euro2008; Bronze Art Direction & Design: for Al Jazeera Sports : Soccer ID.
Following hot on the heels of winning three prizes at the recent 2008 Middle East Promax BDA Awards held in Dubai last month, Berlin based design and production company METAphrenie has completed the Euro 2008 championship branding for Qatar based TV station Al Jazeera Sport.
In just six weeks, METAphrenie created nine programme packages and two IDs that feature stylised motion-capture football players to create the action, against a clean white backdrop of the Swiss and Austrian Alps, while still retaining the Al Jazeera identity.
Creative partner Andrea Dionisio explained, "Our brief was to take Al Jazeera's existing branding and merge it with the UEFA Committee look to create eye catching imagery for the Euro 2008 Championship which is watched by millions of people around the world". He continued, "Almost everything is computer generated".
Andrea's creative partner, Mike Helmle went on to say "The UEFA branding graphics feature a set of icons each depicting football actions and celebratory moments. They were used in a pattern form to create spirals, mountains, and other graphic shapes. We decided to take this a step further and create the football players from these icons and make them the main protagonists within the designs."
METAphrenie used its extensive motion-capture library to create the footballers and also incorporated important Swiss and Austrian landmarks, together with a detailed Alpine mountainscape, with one of the main shots set atop the infamous Matterhorn peak.
In addition, the company worked around the clock to create the whole design for extensive informational graphics, statistics and data for the TV channel, also making sure that everything worked just as smoothly in Arabic. It also oversaw the original music score that will be used throughout the championships on Al Jazeera Sport, which features percussion heavy strings and sound effects, created by Supersoul Productions, also based in Berlin.
Commenting on the results Jabr Al Nuimi of Al Jazeera Sport, said: "We know that we gave METAphrenie a tough challenge to complete this job in such a short timeframe, but having worked with us already on several projects, we knew they were more than up to it and we think the end result speaks for itself".
QTs of the Euro2008 project can be viewed at: http://www.metaphrenie.com/pr/aljazeera/euro2008/
- Ends -
About Al Jazeera Sport
Al Jazeera Sport Channel launched in November 2003 by the well known Al Jazeera network. It has rapidly grown to become the most popular sports channel in the Middle East and has covered a wide range of sporting events, such as the Euro 2004 soccer games in Portugal and the 2004 Summer Olympics in Athens. Al Jazeera Sport is based in Doha, Qatar at TV Roundabout.
Notable events to which Al Jazeera Sport holds the broadcasting rights include Formula One, the English FA Cup, the Italian Seria A, La Liga of Spain, the Portuguese SuperLiga, the Dutch Eredivise, Qatari League, the 2006 African Cup of Nations, the League Cup and of course the Euro 2008 Championship.
About METAphrenie
METAphrenie is a design and production company based in Berlin, Germany, that specialises in creating award-winning visual solutions for advertising, marketing, and the broadcast industry.
Founded in November 2004 by creative partners Andrea Dionisio and Mike Helmle, the full-service design and production studio develops memorable design solutions that bring innovative concepts to life. Working across a variety of media, METAphrenie partners with the world's leading agencies, advertisers, and broadcasters to set brands in motion.
To date, METAphrenie has developed global campaigns for Adidas and Audi, as well as having completed a similar overhaul campaign for Al Jazeera Sports in Qatar.
At the 2008 Middle East Promax BDA Awards held in Dubai in May, METAphrenie walked away with three trophies: Gold - Best Sports Programme Title Sequence for Al Jazeera Sport "Covering Asian Games"; Silver - Best Design in Promotion for Al Jazeera Sport "Leagues/Portugal"; and Silver - Best Sting: Al Jazeera Sport "Leagues".
At the World BDA Awards held in New York this month, METAphrenie won five awards: Gold - Art Direction & Design for Al Dawri & Al Kass : Soccer ID #2 ; Gold - on-Air commercial Advertisement adidas Techfit; Silver - Art Direction & Design: Image Campaign For Al Dawri & Al Kass : Branding; Silver- on-Air commercial Advertisement adidas Euro2008; Bronze Art Direction & Design: for Al Jazeera Sports : Soccer ID.
For more information, please contact
Andrea Dionisio
Partner / Creative Director
METAphrenie
Sophienstrasse 28/29
10178 Berlin
Germany
Tel: +49 30 240 8814-0
Email: andrea@metaphrenie.com
Website: www.metaphrenie.com
Angela Summers
PR Consultant
Dubai
Tel: +971 50 552 4991
Email: angela11@eim.ae
Press Release 2008
