14th February 2014. McQ Alexander McQueen announces the opening of its flagship store at Mall of the Emirates.  The store was conceived by Sarah Burton at Alexander McQueen and realised together with David Collins Studio.

"We wanted to create a story and a home for McQ and our first store in the Middle East is an extension of this world. The store offers a wide range of ready-to-wear pieces for both men and women, in a rich and immersive McQ environment." Sarah Burton

"We wanted the home of McQ to be a parallel view of Alexander McQueen, where desire is part of the fabric and design that slowly unfolds throughout the store." David Collins

THE STORE

Situated on the first floor, the retail space covers 1,203 square feet. The store will be home to the entire McQ collection, offering the full men's and womenswear collections, including ready to wear, footwear and accessories.

The concept of the store draws inspiration from surrealism and industrialism. There are references to the handwriting of McQ throughout, from rich velvet to precious hand-crafted finishing as well as tough, utilitarian fixtures inspired by modernism and street culture.

The exterior of the store is decorated in black, contrasting with the soft colour palette reflective of skin tones within. Walls are treated in Japanned lacquer. Original steel columns with polished, stainless steel rivets are exposed.

Furnishing showcases McQueen's take on supernature and carved anatomical details, contrasting with clean, hard metal lines. Shuttered concrete is juxtaposed with sumptuous flocked velvet and ruby red deep pile carpeting. Fibreglass resin hanging rails reflect the McQueen obsession with the body.

McQ Alexander McQueen,
First Floor, Fashion District
Mall of the Emirates
Tel: +9714 3850761

For further information please contact:
Emma Rymer,
Group Account Manager - PR
+971 (0)4 201 1158,
erymer@altayer.com

Wendy Rebman,
Assistant Account Manager - PR
+971 (0)4 201 1118,
wrebman@altayer.com

About McQ
McQ was founded by Lee Alexander McQueen in 2005. A five-year license agreement followed with SINV SpA. In November 2011 the brand was brought back under house control under Creative Director Sarah Burton, who worked with Lee McQueen from 1996, beginning with the Pre-AW11 collection. McQ showed on schedule at London Fashion Week in February 2012. McQ has offered accessories and footwear alongside clothing since 2012. The brand's first global flagship opened on London's Dover Street in Summer 2012.

About Sarah Burton
Sarah Burton is British born. She grew up and was educated in Manchester and studied fashion at Central Saint Martins College of Art and Design in London graduating in 1997. 1996 Joins Alexander McQueen. 2010 Appointed creative director of Alexander McQueen and McQ.

© Press Release 2014