New York - Dubai-based Middle East Broadcasting Centre (MBC Group) cruised ahead of any competition to lead the pack of international winners at the Promax/BDA World 2007 Awards competition - one of the most prestigious global events recognising achievements in broadcast and electronic marketing and design.
With a total of seven gold, nine silver, and eleven bronze awards, MBC Group was the single participant picking up the largest total number of awards, up against nominations from 168 different networks the likes of ABC, BBC Worldwide, CBS Television, FOX and National Geographic.
"The MBC Creative Services team is just thrilled that so much of our work has been recognized as absolutely world class by the judging panel at this year's awards," says Fadel Zahreddine, MBC Group Director of Creative Services. "The whole TV viewing experience is about much more than just the content featured, which is why we spend so much time, energy and creative talent at MBC Group to brand and package our content in a visually stimulating way. We work hard to create the best 'home' for both programs and brands - offering a channel environment second to none."
"We saw an amazing array of design work among the competitors this year," said Lee Hunt, the interim managing director of Promax/BDA. "Designers are continuing to push the creative envelope in producing extraordinary images that grab the viewers' attention while also telling a very important visual story for the networks and programming these designs represent."
In addition to the Gold, Silver and Bronze statues, award recipients will also have their winning entries added to the permanent collection of Promax/BDA media at the United States Library of Congress as part of The Robert Neer Promax/BDA Promos TV Collection, containing over 6,900 winning promotional spots from Promax/BDA competitions worldwide since 1999.
-Ends-
About MBC Group
In 1991, the Middle East Broadcasting Centre (MBC) was established in London as the first pan-Arab, free-to-air satellite channel. Now based in Dubai, in the United Arab Emirates, MBC Group consists of MBC1 (general family entertainment), MBC2 (24-hour movies), MBC3 (children's entertainment), MBC4 (entertainment for new Arab women), MBC ACTION (action series and movies) & Al Arabiya (the 24-hour Arabic language news channel). In addition, MBC Group owns two radio channels: MBC FM (Gulf music) & Panorama FM (contemporary Arabic hit music), O3 Productions and Middle East News. MBC is a global media group enriching people's lives through information, interaction and entertainment.
About Promax/BDA
Promax/BDA is the worldwide association of entertainment marketers, promoters and designers with more than 5000 members in 70 countries. The association provides members with education, recognition and interaction through conferences, award competitions and publications as well as networking opportunities.
For more information, please visit the Promax website: http://www.promax.tv/awards.asp
Category | Entrant | Award |
Broadcast Networks, News Program Campaign Using One or More Media | MBC1: News Campaign | GOLD |
Broadcast Networks, Copywriting | MBC4: Medium Year 1 - "Orange" | GOLD |
Broadcast Networks, Sound Design | MBC4: 24 - Virus | GOLD |
Broadcast Television Station, Program Promotion | MBC4: Medium Year 1 - "Orange" | GOLD |
Broadcast Television Station, Daypart Packaging Promotion | MBC4: Drama Package - "My Drama" | GOLD |
Broadcast Television Station, Sales Presentation-Video | MBC4: Sales Tape 2007 | GOLD |
Broadcast Television Station, Sound Design | Thriller Movies on MBC2 | GOLD |
Broadcast Networks, Comedy Program Promotion | MBC4: Friends - Comic Timing | SILVER |
BN26 Broadcast Networks, Public Service Announcement(PSA) | MBC2: Ramadan Viewing Time Change | SILVER |
Broadcast Networks, Marketing Presentation External (Multiple Products) - Video | MBC4: Sales Tape 2007 | SILVER |
Broadcast Networks, Use of Library Music for a Promo | Romance Movies on MBC2 | SILVER |
Broadcast Television Station, ID | MBC2: Horror Ident | SILVER |
Broadcast Television Station, News Program Campaign Using One or More Media | MBC1: News Campaign | SILVER |
Broadcast Television Station, Program Promotion | MBC4: 24 - Virus | SILVER |
Broadcast Television Station, Stunt Promotion | MBC2- Clint Eastwood, Magnum 44 | SILVER |
Broadcast Television Station, Public Service | MBC2: Ramadan Viewing Time Change | SILVER |
Broadcast Networks, ID | MBC1: Ramadan Ident | BRONZE |
Broadcast Networks, News Program Promotion | MBC1: News (Iraq) | BRONZE |
Broadcast Networks, Funniest Promotion | Kung Fu on MBC2 | BRONZE |
Broadcast Networks, Movie Promotion - Theatrical for Television | MBC2-Terminator | BRONZE |
Broadcast Networks, Sound Design | Thriller Movies on MBC2 | BRONZE |
Broadcast Television Station, ID | MBC1: Ramadan Ident | BRONZE |
Broadcast Television Station, Program Promotion | MBC4: Taken - Romance | BRONZE |
Broadcast Television Station, Funniest Promotion | MBC2-Terminator | BRONZE |
Broadcast Television Station, Stunt Promotion | MBC2 - Clint Eastwood, Toothfairy | BRONZE |
Broadcast Television Station, Stunt Promotion | MBC2 - Clint Eastwood, What's Going On Here? | BRONZE |
Broadcast Television Station, Promotional Animation Campaign | MBC4: Taken by Steven Spielberg | BRONZE |
Press Release 2007
