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DUBAI, UAE: Privately owned global eyewear brand, Maui Jim, proves resilient within the Middle East market at the half-way point of 2019 – against the hugely challenging retail and fashion market conditions in the region.
Globally, the Hawaiian born brand has seen double digit growth over the last years and has arisen to be one of the top three sunglass brands in the world. Within the GCC country markets, the brand has succeeded in maintaining a strong position within the brand portfolios carried by major optical retails in the region – Ranking between third and five position. Despite changes in the market and retail chains, Maui Jim’s retail performance is trending positive. A result they believe is driven by a close relationship with their retailers, a unique plan to stock the range in country, rather than ordering in when demand occurs, and their unprecedent customer service policies that benefit both their retail partners and end consumers.
Maui Jim is a holistic lifestyle brand that caters to fashion, performance and eye health believing that there is no need for compromise. Their latest releases are aimed at a diverse consumer profile and are sure to entice the residents in key cities such as Dubai and Riyadh.
Lastly, a global partnership deal struck with Manchester United FC earlier this year has significantly boosted the profile in the region, which is home to millions of United fans.
Martine Larroque, Maui Jim’s Managing Director in the Middle East and Africa, said: “Over the years, Maui Jim has grown into one of the top three sunglass brands at a global level.
“No small feat considering our humble beginning on the beaches of Maui, Hawaii.
“Globally the brand has enjoyed double-digit growth over the past years and it comes down to the response from our customers and the relationship with our retailers. The brand in the Middle East continues to go from strength to strength as we retain a strong position within the portfolio of top optical retailers despite the challenging climate.
“Maui Jim Middle East was established in 2006 as part of the brand’s global expansion plan. We are on a mission to provide consumers with a complete, premium eyewear solution that we drive forward with our leading proprietary technology which addresses eye health needs whilst also delivering on style and visual performance.
“We set the standard globally for customer service policies. In the Middle East, we have the added advantage of shipping products out to market within 24 hours as we stock 99% of the range in country. This benefits both our retailers and end consumers who are welcome to visit our local office for sunglass servicing at any time.”
The Maui Jim brand is been evolving in the last two years with a clear plan at the heart of this to combine both style and technology.
Martine added: “Our patented PolarizedPlus2® lens technology is what sets us apart – 100% UV sun ray protection, 99.9% glare removal and unrivalled colour, clarity and detail.
“The climate in the Middle East, full sun all year round, demands a need for proper eyewear. People remember to apply sunscreen to their bodies but often forget about their eyes and that is where we come in with a diverse range of styles, lens materials and colours which we offer in prescription as well.”
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About Maui Jim
Maui Jim sunglasses were born on the beaches of Maui and designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is recognized for unparalleled “Aloha Spirit” and customer service as well as their patented PolarizedPlus2® lens technology, which blocks 100% of UV rays and eliminates glare while enhancing colour, definition and depth perception. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. For more information, visit mauijim.com, follow us on Facebook, or on Twitter and Instagram at @OfficialMauiJim.
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