Marketing Guru Philip Kotler To Launch Post Recession Marketing Theory 'Marketing 3.0' In Dubai

TECOM Investments' Media Cluster is Strategic Partner for What Next in Marketing 2011? Summit

Dubai: July 22, 2010: The world's leading strategic marketer, Professor Philip Kotler, will launch his new marketing theory, Marketing 3.0, at the 'What Next in Marketing 2011?' summit, to be held in Dubai, in October.

The convention, which will focus on post-recession marketing, will mark Professor Kotler's first appearance in the Middle East. The forum will be held at the Atlantis Hotel, Palm Jumeirah, on October 6 and 7, under the sponsorship of TECOM Investments' Media Cluster.

Mohammad Abdullah, Managing Director of TECOM Investments' Media Cluster said the convention will be an important platform for the region's marketers to understand and debate the marketing challenges created by the global economic crisis.

"It will be a unique opportunity for all marketing professionals in the region to meet and network with Professor Kotler and learn how best to manage their company's marketing strategy in these turbulent times," added Abdullah.

Organised by Edge Events, the 'What Next in Marketing 2011?' convention will be the only certified training event conducted by Professor Kotler in 2010. It will provide a forum for marketing professionals to speak directly to Professor Kotler and cross question him on his new marketing theory.

Mohamed Karam, Managing Director of Edge Events, said: "We are very fortunate to have the opportunity to put together this showcase event. The whole world has benefited from Professor Kotler's unique insights and advice and in these difficult economic times, the MENA region is in for a much needed marketing lesson. Every business owner, every high level executive, every marketing manager and all aspiring marketers need to ensure this event is in their diaries."

Explaining the reasons behind his new marketing theory, Marketing 3.0, Professor Kotler said the 2008/2009 financial crisis left the entire world shaken because it happened so fast that no one was able to avoid its high tide. The MENA region did not escape the crisis and its situation is no different from that of Europe or the US.

"Companies in the region are now on the look-out for new strategies and techniques to recover from the crisis. Our mission for this convention is simply to teach, discuss, share and learn new marketing techniques, ideas and research from the industry intellects who have decades of experience and seen it all before," Professor Kotler added.

Professor Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University. Apart from his teaching and writing, Professor Kotler has worked as a marketing consultant to many of America's top companies.

When it comes to marketing, Professor Philip Kotler literally authored the book on the subject. His Marketing Management: Application, Planning, Implementation and Control (1967), now in its 13th edition, is the core text of marketing courses in most MBA programmes. He has authored over 40 other successful books and has had over 100 articles published in leading journals.

Find out more about 'What Next in Marketing 2011?' and to register please visit www.philipkotlerinuae.com

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