Shoppers offered the chance to win a trip of a lifetime to the fashion capitals of the world

Dubai, 15th May: Mall of the Emirates, the world's first shopping resort, is home to over 200 international, regional and local fashion stores under one roof. The mall provides a wide variety of brands ranging from major high street names to exclusive boutiques offering the latest trends and styles for any occasion at affordable prices.

Building on the success of the Centre's fashion offering, Mall of the Emirates is running an exciting sales promotion offering the style conscious the chance to win a break from the summer heat and a trip to one of the fashion capitals of the world - London, Paris, Milan or New York. By spending AED 250 at any of the mall's fashion stores customers receive coupons entering them into a draw which will take place after June 9 resulting in 4 lucky winners, one to each destination.

"Fashion represents 18% of gross leaseable area (GLA) and currently constitutes 28% of sales at the mall, representing AED 350 million in the first quarter of 2007. Footfall figures for the first 3 months of the year show 6.01 million visited the mall, a 16% increase on 2006 with sales shooting-up by over 70% year on year and re-affirming the mall's recent string of accolades including Retail Destination of the Year at the World Retail Congress ", said Fuad Mansoor Sharaf General Manager Mall of the Emirates.

Recognising that everyone can find their own style, regardless of income or age, the mall has developed a Style Guide in association with ITP. Building on the growing need for expert fashion advice, the guide informs shoppers about key trends, different fashion options from high-end to high-street, the latest catwalk looks, and how to dress for different occasions. The guide will be available in the mall later this month and via selected ITP titles. Through this guide, style conscious consumers will get valued and needed advice from Mall of the Emirates and its fashion guru's.

"Mall of the Emirates offers a depth and breadth in its fashion offer that allows anyone to truly find their own sense of style. We want to urge our shoppers to express themselves and have the confidence to become their own fashion icon", added Sharaf

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About Mall of the Emirates:
Mall of the Emirates, the world's first shopping resort and is located in Dubai at interchange four on Sheikh Zayed Road. The three-level shopping centre which was named 'Retail Destination of the Year' at the World Retail Awards features over 450 international, regional and local brands including 220,000 sqm of department stores, fashion, lifestyle, sports, electronics and home furnishing outlets, the largest Carrefour in the city and over 60 stores that are unique to the centre.

It is unrivalled in its compelling family leisure offering and facilities which include a Magic Planet family entertainment area, a 14-screen multiplex cinema, the world-renowned Ski Dubai - the Middle East's first indoor ski resort and snow park - DUCTAC, a 500 seat community theatre and accompanying arts centre, a five star Kempinski hotel and over 70 coffee shops and restaurants. A dedicated overpass offers easy access to the mall's 7,000 public parking spaces. This landmark development within the MAF Shopping Mall portfolio has welcomed over 23 million visitors in the calendar year of 2006 and expects substantial growth in footfall and sales in 2007 thanks to its burgeoning reputation amongst residents and tourists alike.

For additional press information, please contact:
Patricia Tellis 
Claire Parker
Promoseven Weber Shandwick
Tel: +971 4 3210077
Fax: +971 4 3211711
Email:patricia.tellis@promoseven.com           
Email: claire.parker@promoseven.com

© Press Release 2007