The new XC60, the safest Volvo Car, ever produced
Amman: Mahmoudia Motors, the exclusive dealer of Volvo Cars in Jordan, has launched a witty campaign, involving crash test dummies to showcase the revolutionary feature of the Volvo XC60, known as 'City Safety'.
This unique feature can help the Volvo driver avoid or reduce the effects of low-speed impacts that are common in city traffic and traffic tailbacks. If the City Safety feature realizes that the car is about to drive into the vehicle in front of it and the driver does not react, the car will automatically brake, avoiding any collision.
The campaign showcases a Volvo car display at City Mall with redundant crash test dummies standing next to the car holding signs that read 'Volvo has perfected car safety, I'm no longer needed. Please hire me.' Another campaign banner reads, 'After Volvo's revolutionary 'City Safety' feature, our crash test dummies are becoming obsolete!'
Wisam Alawi, Volvo Brand Manager at Mahmoudia Motors said, "The goal of our campaign is to highlight how Volvo succeeded in taking car safety to the next level. We aim to position Volvo and solidify its reputation as the world's safest luxury car brand. The new XC60 in particular is the safest car Volvo has ever produced thanks to its City Safety feature, which helps prevents accidents and protects all occupants in a collision."
The new XC60 is available at Mahmoudia Motors- Volvo showroom with the six-cylinder turbocharged T6 engine producing 285 horsepower. All Wheel Drive (AWD) with Instant Traction is fitted as standard on all variants.
Mahmoudia Motors new Volvo showroom is located on Arar Street in Wadi Saqra and is open six days a week from 8:30 a.m. until 8 p.m. A specialized team of Volvo trained and qualified mechanics and technicians will cater to all Volvo customer service and maintenance needs at the Mahmoudia Motors Service Centre located in Wadi Al Seir.
-Ends-
About Mahmoudia Motors
Mahmoudia Motors, established in 1999 as part of Al Mahmoudia Holding, is the dealer of Jaguar and Volvo cars in Jordan. Mahmoudia Motors is known for providing its customers with quality and outstanding services.
About Volvo
The Volvo Group has its origin in 1927 when the first Volvo car rolled off the production line at the factory in Göteborg, Sweden. The brand Volvo has come a long way since then, covering about 100 countries, comprising some 2400 sales outlets and service workshops around the world, including about 1500 in Europe and 400 in North America. The brand Volvo exudes road safety, quality, excitement and environmental control. Being the pioneers of technologies such as dual-stage airbags, seat-belt pretension and the innovative BLIS (Blind Spot Information System) has enhances the brands own vision to "be the world's most desired and successful premium car brand", aiming to "create the safest and most exciting car experience for modern families".
For further information please contact:
Batoul Arnaout
Senior Account Manager
iRelations
Tel: +9626 461 1014
Fax: +9626 461 1018
© Press Release 2009
