State of the art retail concept resetting the standards for ophthalmology

Cairo, 26 April 2016

MAGRABi, the leading optical retailer in the MENA region, has launched its first Eye Care Center in Semouha, Alexandria, Egypt, giving patients access to a one-stop-shop for eye care, where they can receive a comprehensive eye test and purchase eye wear in one location. The MAGRABi Eye Care Center brings the highest international industry standards to Egypt offering a bespoke eye care service in the country.

Building on its reputation as a trusted eye care brand in the Middle East, MAGRABi Eye Care Centers will provide services such as:

·         Visual acuity test and correction by glasses or contact lenses

·         Intra-ocular pressure testing using high-technology instruments such as the air puff to no meter, which can help identify glaucoma, a common and potentially serious eye problem

·         Fund us examination using an ophthalmoscope to view the interior of the eye and check the retina, optic nerve and blood vessels

Amin el Maghraby, CEO of MAGRABi said: "We are very proud to bring this new MAGRABi concept in eye care, demonstrating our deep commitment improving optical health in the country. By making eye care more readily accessible, we are taking a tangible step to improving the quality of many Egyptians' lives. Quality eye care and customer-focused service lie at the heart of our organization, and we are excited to bring this new and potentially life changing solution to our customers."

Over the next five years, MAGRABi is committed to invest over 400 million EGP to open MAGRABi Eye Care Centers across all of its branches in Egypt. This initiative aims to improve overall eye health and reduce the risk of sight impairment among the Egyptian population.

With a minority of the population adhering to regular eye check-ups, the MAGRABi Eye Care Center offers state-of-the-art facilities, fast yet thorough check-ups with qualified ophthalmologists to encourage people to prioritize their eye health.

Yasser Taher, Chief Operating Officer, MAGRABi Optical MENA region and Turkey said: "We want to offer our customers a one-stop-shop through the MAGRABi Eye Care Center, where they will receive the best eye care available. With fast appointments and short waiting times, our customers will find it much easier to fit eye health into their daily lives. Being able to select eyewear in-store with the help of our staff immediately following the appointment will ensure a seamless experience for our customers."

MAGRABi offers the latest trends in eyewear, with a wide selection of  international brands such as Cartier, Mont Blanc, Porsche Design, Fred, Ray-Ban, Prada and Emporio Armani, to mention but a few. The MAGRABi Eye Care Centre also offers a range of eye care products and contact lenses such as Freshlook, Johnson & Johnson and Bausch & Lomb.

For additional detail, please visit www.magrabioptical.com

-Ends-

About MAGRABi
MAGRABi has over 200 retail outlet sacross the MENA region. Designed with the customer in mind, the stores' modern look reflects the considerable effort invested to satisfy all clients' needs; from clear displays and customer service areas to fully equipped eye care clinics and laboratories utilizing today's most technologically advanced ophthalmologic equipment.

MAGRABi is committed to providing customers with the best optical services employing highly qualified staff ready to attend to customers' needs when it comes to vision correction. In addition to ensuring high-quality and tailored optical care, the optical retail outlet offers shoppers an unrivaled selection of the world's finest prescription spectacles and sunglasses

For more information, please contact:
Mohamed Helmy
Media Relations
Editor for PR, Events and Communications
Tel: 0233381069 ext: (133)  
Fax: 0233381067  
Mobile: 01065530104
Email:  mohamed.helmy@editorpr.com    
Address: 58 Aman st. off Michel Bakhoum St., Dokki

© Press Release 2016