Dubai, UAE, May 8, 2008: MAF Leisure and Entertainment, a company under the Majid Al Futtaim group and home to iconic brands - Magic Planet and Ski Dubai, had a significant presence at the 3rd Annual Kids and Youth Marketing Summit Middle East 2008. Craig Hart, Vice President, MAF Leisure and Entertainment was a key speaker at the event, which was held from April 27 to April 30 at One and Only Royal Mirage, Dubai to understand the dynamism of the Arab Youth.

Speaking on the occasion, Craig Hart, Vice President, MAF Leisure and Entertainment said, "Given the relative power that the youth segment of the market has, and will continue to have, recognizing their needs is key to taping into their world, while also providing them with the opportunities to interact with our offering, ensuring that it is relevant, credible and as always supports the business needs."

Speaking about Ski Dubai, he said, "While Ski Dubai is an attraction that is a family destination, it is in fact an offering that has been developed with kids and youth in mind from the outset."

"As our customers grow and change there is a constant need for us to understand our customers and lead them through a journey of experiences within our iconic destinations such as Magic Planet and Ski Dubai and keep them coming back." he added.

Where trends change at an unbelievably fast pace, keeping abreast of the youth of today is a challenge and this summit brought together professionals who had an insight into the minds of the youth and shared their thoughts and strategy behind the success of their brands. Some of the other brands that were part of the two-day conference were LG Electronics, Crocs, NewBoy Toys/Fulla, Mecca Cola, etc.

-Ends-

About MAF Ventures:
Majid Al Futtaim Ventures is developing joint ventures and wholly owned businesses through international business alliances with world-class partners, which aims to complement the existing businesses of Majid Al Futtaim Group and provide an unrivalled mix of international standards and local expertise. The joint ventures are with Greater Union of Australia, Dalkia International, Orix Corporation and JCB. The wholly owned ventures of the group are MAF Fashion - a well established company that brings to the region some of the world's most famous brands in the fashion industry and MAF Leisure and Entertainment with Magic Planet, a major provider of entertainment products and leisure services, and, Ski Dubai, the first indoor ski resort in the region.

For more information, please contact:
Helen Ross/Eisha Anand
Polaris Public Relations
P. O. Box 32838,
Dubai,
UAE
Tel: +9714-3415555;
Fax: +9714-3415588
Email: h.ross@polaris-me.com
e.anand@polaris-me.com

© Press Release 2008