15 June 2008
Dubai, UAE - Getting visible results when you want is now possible thanks to Total Effects 7x Mask, an innovative "stretch 'n fit" cloth mask created to provide skin with an intense hydration and anti-ageing boost that helps you look younger in just 15 minutes. Gently wrapping skin in high levels of Total Effects ingredients, this 'intelligent' mask envelops the contour of any and every face to deliver to the skin all the anti-ageing ingredients contained in Total Effects deeper into the surface layers of the skin - for visibly younger-looking skin that remains soft and smooth.
Olay's local Beauty Ambassador, Basra Haider commented that, "Women are always on the lookout for new and intense anti-ageing solutions that are flexible and that show visible results, the Olay Total Effects 7x Mask is a perfect solution which gives skin an instant boost that fights the signs of ageing and is an adaptable anti-ageing solution".
"The mask's unique "stretch 'n fit" technology means that the mask simply hugs the face and infuses skin continuously with high levels of Total Effects anti-ageing and moisturising care to reveal, in just 15 minutes, radiant skin that is younger-looking", Basra added.
AN ANTI-AGEING RE-CHARGE FOR SKIN
Packed with high levels of anti-ageing care and all the anti-ageing complex contained in Total Effects, Olay Total Effects 7x Mask contains 30 days of anti-ageing ingredients[1] which are delivered continuously into the upper layers of the stratum corneum. Combined with high concentrations of VitaNiacin - Vitamin B3, Pro-Vitamin B5, Vitamin E - which infuses skin with effective anti-ageing care to enhance skin's natural moisture barrier, Green Tea Extract gives the needed anti-oxidant protection to ensure skin is left not only visibly younger-looking but also protected.
AN INSTANT RUSH OF MOISTURE
In addition to the high concentration of anti-ageing complex, Olay Total Effects 7x Mask is designed to deliver, throughout application, intense levels of moisturising care to provide skin with an instant rush of moisture. Thanks to Glycerin and Humectant Glycol, skin instantly feels softer and smoother as well as remains hydrated for up to 24 hours.
Olay Total Effects x7 Mask, thanks to Total Effects anti-ageing expertise and intense levels of moisturising care combined in an innovative cloth mask, provides women with 30 days' worth of anti-ageing ingredients in just 15 minutes. So now women can really get an anti-ageing boost whenever they want, for skin that is moisturised, softer, smoother and above all, younger-looking.
INSTRUCTIONS FOR USE:
· Use a headband to draw your hair away from your face and then cleanse using your favourite anti-ageing cleanser (Total Effects of course!)
· Open the sachet and discover the Total Effects Facial Wrap Mask
· Unfold the face-shaped mask, sit back and begin the treatment
· Gently apply, stretch and mould sideways to cover all of your face. Use your fingertips to adjust and massage the areas around the nose and eyes to ensure your most ideal fit with close contact
· Sit back and let the mask do its work in 15 minutes - your skin absorbs rich moisture and anti-ageing ingredients
· Remove the mask and discard - reveal your refreshed skin and using circular motions, gently massage any remaining lotion so you get maximum benefit from your mask
The Olay Total Effects Mask will be available in all supermarkets and stores across the region for AED 40, SAR 40, KWD 03. www.olayarabia.com
- Ends -
About P&G:
P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene®, Olay®, Head and Shoulders®, Max Factor®, Cover Girl®, Always®, Sassoon Professional®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, and the luxury or prestige fragrance licenses for Dolce & Gabbana®, Valentino® , Hugo®, and Gucci®. Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.
For more information, please contact:
Samara Ghori
Manning, Selvage and Lee
Tel: +971 4 367 6153
Email: samara.ghori@dubai.mslpr.com
Jacky Freer
Manning, Selvage and Lee
Tel: +971 4 367 6152
Email: jacky.freer@dubai.mslpr.com
Dubai, UAE - Getting visible results when you want is now possible thanks to Total Effects 7x Mask, an innovative "stretch 'n fit" cloth mask created to provide skin with an intense hydration and anti-ageing boost that helps you look younger in just 15 minutes. Gently wrapping skin in high levels of Total Effects ingredients, this 'intelligent' mask envelops the contour of any and every face to deliver to the skin all the anti-ageing ingredients contained in Total Effects deeper into the surface layers of the skin - for visibly younger-looking skin that remains soft and smooth.
Olay's local Beauty Ambassador, Basra Haider commented that, "Women are always on the lookout for new and intense anti-ageing solutions that are flexible and that show visible results, the Olay Total Effects 7x Mask is a perfect solution which gives skin an instant boost that fights the signs of ageing and is an adaptable anti-ageing solution".
"The mask's unique "stretch 'n fit" technology means that the mask simply hugs the face and infuses skin continuously with high levels of Total Effects anti-ageing and moisturising care to reveal, in just 15 minutes, radiant skin that is younger-looking", Basra added.
AN ANTI-AGEING RE-CHARGE FOR SKIN
Packed with high levels of anti-ageing care and all the anti-ageing complex contained in Total Effects, Olay Total Effects 7x Mask contains 30 days of anti-ageing ingredients[1] which are delivered continuously into the upper layers of the stratum corneum. Combined with high concentrations of VitaNiacin - Vitamin B3, Pro-Vitamin B5, Vitamin E - which infuses skin with effective anti-ageing care to enhance skin's natural moisture barrier, Green Tea Extract gives the needed anti-oxidant protection to ensure skin is left not only visibly younger-looking but also protected.
AN INSTANT RUSH OF MOISTURE
In addition to the high concentration of anti-ageing complex, Olay Total Effects 7x Mask is designed to deliver, throughout application, intense levels of moisturising care to provide skin with an instant rush of moisture. Thanks to Glycerin and Humectant Glycol, skin instantly feels softer and smoother as well as remains hydrated for up to 24 hours.
Olay Total Effects x7 Mask, thanks to Total Effects anti-ageing expertise and intense levels of moisturising care combined in an innovative cloth mask, provides women with 30 days' worth of anti-ageing ingredients in just 15 minutes. So now women can really get an anti-ageing boost whenever they want, for skin that is moisturised, softer, smoother and above all, younger-looking.
INSTRUCTIONS FOR USE:
· Use a headband to draw your hair away from your face and then cleanse using your favourite anti-ageing cleanser (Total Effects of course!)
· Open the sachet and discover the Total Effects Facial Wrap Mask
· Unfold the face-shaped mask, sit back and begin the treatment
· Gently apply, stretch and mould sideways to cover all of your face. Use your fingertips to adjust and massage the areas around the nose and eyes to ensure your most ideal fit with close contact
· Sit back and let the mask do its work in 15 minutes - your skin absorbs rich moisture and anti-ageing ingredients
· Remove the mask and discard - reveal your refreshed skin and using circular motions, gently massage any remaining lotion so you get maximum benefit from your mask
The Olay Total Effects Mask will be available in all supermarkets and stores across the region for AED 40, SAR 40, KWD 03. www.olayarabia.com
- Ends -
About P&G:
P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene®, Olay®, Head and Shoulders®, Max Factor®, Cover Girl®, Always®, Sassoon Professional®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, and the luxury or prestige fragrance licenses for Dolce & Gabbana®, Valentino® , Hugo®, and Gucci®. Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.
For more information, please contact:
Samara Ghori
Manning, Selvage and Lee
Tel: +971 4 367 6153
Email: samara.ghori@dubai.mslpr.com
Jacky Freer
Manning, Selvage and Lee
Tel: +971 4 367 6152
Email: jacky.freer@dubai.mslpr.com
© Press Release 2008
