Dubai, June 4th 2008: Liberty Automobiles Co., the exclusive UAE dealer for Kawasaki, opened its first dedicated Kawasaki lifestyle showroom on the 3rd of June 2008, in the Liberty building on Al Garhoud Road in Dubai. Covering an area of 650 square meters / 5500 square feet, this showroom is set to offer the largest range of Kawasaki motorbikes, Quads and ATVs, along with various branded lifestyle accessories to customers in the UAE.

Bike lovers in the UAE will now have the opportunity to choose from a wide variety of Kawasaki motorbikes, to suit all their needs. Not only will the road bikes give them an edge on the crowded streets of Dubai, but the Cruisers, Touring and Supersports bikes will allow bikers to enjoy the superb highway networks connecting remote cities and villages in the UAE, and beyond, up to Oman, enjoying the full coastal scenery as they cruise along. Passionate off-road riders will also find it hard to choose from the large variety of motocross bikes.

Jim Drane, General Manager of Liberty Automobiles - Motorcycles division said; "We are expecting to sell up to 350 bikes and quads before the end of this year, over and above the 100 already sold prior to the official opening, which is not surprising, as outdoor leisure is inherent to the UAE lifestyle".

In fact, riding the majestic desert dunes with powerful quads and crossing the challenging pebbly roads of Hatta on a sprightly motorbike is a common passion among all the adventurous outdoor sports lovers in the UAE. The Kawasaki showroom will cater for all their needs starting from bikes, quads and ATVs to a variety of accessories that go with their spirit of adventure.  

The new showroom will also showcase a variety of Kawasaki utility vehicles for all budgets and purposes. Reliable and powerful, these vehicles are built to keep productivity up and operating costs down, easily finding a home in any farm, or industrial environment, and some of them are equally adept in a recreational role in the great outdoors.

The Kawasaki showroom in Sharjah is already supported by a dedicated service center, while the new lifestyle showroom in Dubai will have its own workshop before the end of this year. Both showrooms offer customers the facility to test drive and experience true Kawasaki performance.

Sheikh Khalid Bin Abdul Aziz Al Qasimi, Chairman of Liberty Investment Company (LIC), the Holding Company of the Group said: "We are aiming to open our third showroom in Al Ain before the end of this year and subsequently have a footprint in all the Emirates in the next two years.  By leveraging our long and proven experience in marketing some of the biggest name in automobiles, we are confident that the positive response to Kawasaki products in this market will make our expansion targets easily achievable".

Built to the best international standards, the new showroom will surely win the acclaim of Dubai's discerning leisure enthusiasts. According to Jim Drane, "So far, visitors have been dazzled by the showroom and many said it was the best they have ever seen."

-Ends- 

About Liberty Automobiles Co.
Liberty Automobiles Co., a member of Liberty Investment Co.- the holding company, is an authorized dealer in the UAE for General Motors brands - Cadillac, Hummer, Chevrolet, Opel and AC Delco. It is also the authorized dealer in the UAE for Kawasaki Motorcycles, Quads, ATV's and other branded accessories. 

About Liberty Investment Co. 
Liberty Investment Co. (LIC) is the UAE-based holding company of a diversified group of companies with a portfolio of leading international and local brands. It is a professionally managed Group with business interests across the UAE in automobiles, travel & tourism, transportation, real estate and logistics sectors. For more information, please log on to www.licuae.com 

For more info please contact:
Paul Sader      +97150 688 7654
Magda Ouanes +971508589411  
t!ps PR  - communication Consultants / Dubai Head Office
Al Thuraya 1 Tower 16th Floor / Office 1608
PO Box: 502104  / Dubai Media City
Telephone: +971 4 3681681 / Fax: +971 4 3688047
email : info@tpsgulf.com

© Press Release 2008