LG Looks to Strengthen Position in Global 3D TV Market by Launching Wider Variety of 3D TVs, including OLED TVs and UD TVs, with Enhanced Smart TV Ecosystem

Beirut, 19 January 2012 - LG Electronics (LG) held a press conference in Las Vegas, where Havis Kwon, President and CEO at LG Home Entertainment Company, announced the company's medium- and long-term strategies for its TV business.

"Along with the rapid increase in Smart TV-equipped 3D TVs, competition is also expected to be intense over next generation displays, including OLED TVs and UD TVs," said Mr. Kwon. "LG is planning to strengthen the '3D=LG' image by ranking No. 1 in the global 3D TV market. LG will also lead the Smart TV industry by continuously enhancing its own Smart TV platform.

Meanwhile, in order to establish a strong foundation to position LG as the global No. 1 TV manufacturer, LG will continue to upgrade multiple types of TVs, including LCD TVs, as well as next generation display products, such as OLED TVs and UD TVs."

Global No. 1 in 3D TVs

In order to rank No. 1 in the global 3D TV market, LG will expand its large-screen CINEMA 3D Smart TV lineup, release more lightweight 3D glasses and enhance the availability of 3D content.

In total, approximately 70 percent of new LG TVs will be 3D-capable. The quantity of 3D TV models, whether entry-level or premium will be expanded, and the Smart TV function will be included in each TV set as a basic feature.

Furthermore, LG will pursue synergistic efforts with LG affiliates, namely LG Display, LG Chemical and LG Innotek, to continue vigorous technological developments in 3D.

Enhanced Competitiveness of LCD TVs

LG's LCD TV product line-up will be noticeably fortified. Through wider application of LG's CINEMA SCREEN Design, a greater share of LG's LCD TVs will be equipped with ultra-slim bezels to allow for optimized 3D viewing experiences that are more immersive and comparable to a movie-going experience. Such immersive displays will grow in size, as a greater number of LCD TVs will measure at 60 inches or greater. Meanwhile, LG will also become the industry's first to launch an 84-inch UD TV whose resolution is four times greater than existing Full HD TVs.

Leadership in OLED TVs

In 2012, LG plans to capture and solidify an early lead in the next generation display market by becoming the industry's first to launch an OLED TV. Following the 55-inch OLED TV's inaugural launch in Korea, the next generation TV will be launched in other markets across the world.

Already dubbed "the future of TV," LG's OLED TV exhibits unparalleled picture quality and design. Meanwhile, LG's OLED panel requires low manufacturing costs, as it is a WRGB-type display panel which is most suitable for large-screen TVs. Additionally, LG's display panels can be manufactured with high productivity, due to their low defect rates.

LG decided to feature a 55-inch display panel for its first OLED TV, due to increasing demand for large-screen TVs and LG's goal of leading the next generation display market. OLED TVs in the 40-inch range are also scheduled to be launched later on. Their launch dates will be determined in accordance with market developments.

Innovative Supply Chain Management

One of LG's core objectives is to bring about greater innovation in its supply chain management. LG will accelerate its integrated management of demand forecasts, supply plans, purchasing and manufacturing. LG will also work towards reducing the lead time when working with business partners.

Furthermore, the existing completion type overseas manufacturing facilities will be strengthened, reducing tariffs, increasing logistical efficiency and internalizing core processes. In so doing, LG expects to enhance the competitiveness of its global manufacturing capability.

-Ends-

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumer and commercial markets. LG's product areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc™ players, audio components, video players and plasma display panels. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience. LG HE company is also a leader in providing commercial (or B2B) products such as digital signage, video conference system and IP security cameras.

For further details, please contact:
LG Electronics Inc.-Levant-Beirut office
Dana El Jizi
Brand Marketing Officer
Tel:+961-1-487540 Fax: +961-1-487579
Email: dana.eljizi@lge.com

LG-One
Carmen El Hajj | PR Director
Jessy Abi Khattar | Senior Account Executive
Tel +961-1-486065, Fax+ 961-1-486064
Email: jessy.abikhattar@lg-one.com

© Press Release 2012