Amazingly life-like 1920 x 1080p resolution, increased connectivity, minimalist design among attractive features of latest range

LG celebrates launch of Full HD TV range with major debut at Cannes International film festival

Dubai, UAE, May 28, 2007: Global and regional digital leader LG Electronics, a leading player in the global flat panel display market, today launched its new 2007 line of premium Full HD LCD and plasma TVs in the Middle East and Africa.

LG's new Full HD  TV range - comprising the LB7 series LCD TVs and the PY3 and PY1 series plasma TVs - all deliver natural-looking and incredibly lifelike images with resolutions of 1920 x 1080p and LG's proprietary XD Engine image enhancing technology.

"These Full HD TV models reflect LG's global leadership as a developer of advanced flat panel displays and digital HDTV technologies," said Mr. C.H. Lee, President of LG Electronics Gulf FZE, at a press conference in Dubai. "The TVs have twice the resolution of previous HD TVs and are packed with features. The image quality is so clear, it is like looking through a window - but these windows have all won design awards from iF and red dot."

Also present at the press briefing was Mr. Abdul Jabbar Al Sayegh, Chairman of Al Sayegh Brothers Trading, the exclusive distributor of all LG Electronics' LCD and Plasma TVs in the UAE.

"LG Electronics has an immense heritage in LCD and Plasma TVs in the UAE. The popularity of their products has been proven over and over again. We are delighted to be a part of this launch and look forward to continuing success with this partnership," Al Sayegh said.

The LG Full HD TV range allows viewers to truly feel the sensation through the screen, whether they are watching their favourite TV shows, sport matches or the latest blockbuster. To accompany the first-class technology and picture quality, the range is accented with a wave-inspired design that gives it a simple yet elegant look.

All models use LG's exclusive XD engine technology, allowing them to display video from Full HD 1080p sources at their native resolution without scaling or loss of quality. The Full HD LCD TV, LG's flagship model, a 6000:1 contrast ratio and a response time under six milliseconds.

LG's Full HD LCD TVs are optimised for movie viewing: LG's Full HD processing takes low-resolution analog signals to near high-definition levels (1080p), and also reproduces crisp images by displaying the original pictures without blurring or distortion.

Intelligent Eye technology optimises brightness and contrast, accounting for ambient light; and LG's proprietary Dimple Speaker design provides clear and powerful sound at any volume, creating a complete movie watching experience.

Available in 42-inch and 47-inch sizes, the minimalist LB7 Full HD LCD TVs feature LG's new wave bar design at the bottom of the frame. The modern design and matte finish ensure that the images on screen remain the focus, with no gaudy distractions. The LCD models offer True Viewing Angle technology, which minimises colour distortion and provides stable and accurately represented images from all angles.

LG's Full HD Plasma TV range is a dream come true for action movie lovers or sports buffs. The PY1 (71-inch) and PY3 (60-inch) series of Full HD plasma TVs include LG's 100Hz Driving technology. This ultra-high refresh rate ensures that every single frame of fast moving programs can be viewed clearly. Making these TVs more attractive is their depth of only 450 mm and touch screen control panel.

LG's proprietary Dimple Speaker technology is integrated into all models for crisp yet powerful sound. LG SimpLink connectivity gives users complete control over compatible equipment such as DVD players and home theatres with a single remote control. All of these models include 2 HDMI ports for maximum connectivity with game consoles, and digital video cameras.

LG has teamed with the Cannes Film festival to promote these new Full HD TVs and the viewing experience they offer, becoming a sponsor.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products and DVD players. For more information, please visit www.lge.com

About LG Electronics Digital Display Company
LG Digital Display Company is the largest flat panel display manufacturer in the world, a leading producer of LCD and plasma TVs and one of the world's top plasma module makers. While focusing on creating well designed, feature rich TVs, the company is also pushing technological boundaries to create a more exciting viewing experience. LG's product areas include: televisions and computer monitors, plasma display panels, OLED and others. LG is an official sponsor of the 60th Cannes Film Festival held from 16-27 May 2007, in Cannes, France.

© Press Release 2007