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Amman: Celebrating the diverse flavors of global cuisines, Lexus International launched its first digital cookbook titled ‘Culinary Perspectives’ - as part of the ‘Lexus Creates’ social media campaign - inviting readers to embark on a unique culinary journey. In the first of two installments, the cookbook offers insights on the brand’s culinary partners, who share an enticing menu of recipes featuring exotic flavors from the Eastern and Australasia regions. Each recipe has been enjoyed during previous Lexus events around the world.
To create the cookbook, Lexus enlisted the expertise of Joshua David Stein; a James Beard Award-nominated author and former restaurant critic for the Village Voice and New York Observer, whose work has appeared in the annual Best American Food Writing round-up. The first collection of eight delicious recipes is arranged as a menu for a multi-course meal and involves a range of difficulty levels that can be mastered in the comfort of the reader’s home.
“Culinary Perspectives enables the brand to connect with its audience on a topic that is of deep personal interest to them, while recognizing some of the world’s most talented craftspeople in the culinary space. We hope our audience will embrace this opportunity to explore their own epicurean artisanship,” said Brian Bolain, General Manager of Lexus International.
“We are delighted to launch Culinary Perspectives, which is a unique collection of recipes that reflects exceptional craftsmanship and attention to detail,” commented Kei Fujita, Chief Representative of Middle East and Central Asia Representative Office at Toyota Motor Corporation. “This book is a reflection of the deeply rooted Omotenashi concept that lies at the heart of the Lexus brand, which embodies the anticipation of one’s needs and intuitive hospitality. I would like to thank the talented chefs from around the world, who made this project possible, as well as our loyal customers for their continuous support. We trust this book will inspire them to create their own amazing experiences,” he added.
With the launch of Culinary Perspectives, Lexus aspires that the stories and thoughtfulness behind each chef’s approach to their recipes will reinforce the values of creativity, curiosity and exploration among its audiences.
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About Markazia
Markazia is the sole distributor of Toyota, Lexus, BAIC and Hino trucks in Jordan. Since 1999, it has established itself as a leading company in automobile sales, after sale services and spare parts with five dealers spread over the Kingdom. Markazia aims to be a lifelong partner to Jordanians, especially youth, whose growth and success reflect positively on the company. Thus, a CSR program and a strategic approach grounded in the community are what make Markazia more than just a distributor, but an effective corporation that works for the betterment of society.
Markazia strives to provide services worthy of the Lexus name; a name that is synonymous with the luxury lifestyle, while ensuring that each and every client only ever ‘experiences amazing’. As a luxury brand with a passion for daring design, innovative technology and show-stopping performance, Lexus has proven itself to be of superior quality in everything from vehicles and services to production systems, with each one of its wide spectrum of vehicles, a leader in its class.
For more information or assistance, please contact us at:
Tel: +962 6 585 4002/6
Fax: +962 6 585 3001
P.O. Box: 930391, Amman 11193, Jordan
Email: media@bidayacorp.com
© Press Release 2020
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