Leo Burnett Dubai, along with Optimedia and Prodigious chosen for Big Ticket Abu Dhabi 18 month assignment

Dubai, 1 August, 2017

Leo Burnett Dubai has won an 18-month assignment with Big Ticket Abu Dhabi. The Publicis Groupe ‘Power of One’ approach was favored by Big Ticket Abu Dhabi and played an integral part in their decision. The new partnership will see Leo Burnett along with Optimedia and Prodigious provide strategy, creative, production, digital, social and media for the Big Ticket Abu Dhabi raffle draw in the UAE.

The campaign will start in September 2017, and Leo Burnett will provide Radio, Print, Social Media and On-ground Activation for the Big Ticket Abu Dhabi campaign through the ‘Power of One’ approach, to rejuvenate the brand's image, increase awareness and encourage participation in the draw.

“The selection process for this pitch was thorough and comprehensive and our team could not have asked for a better frontrunner. Everyone from the Big Ticket team looks forward to this exciting partnership and with much anticipation, we welcome you aboard Leo Burnett!”, said Sheryl Fajardo, Big Ticket Manager.

Kamal Dimachkie, Executive Regional Managing Director at Leo Burnett Dubai, added: “Leo Burnett are pleased to be working with Big Ticket Abu Dhabi once again on an exciting new project for their raffle draw. We look forward to providing them with a collective Publicis Groupe ‘Power of One’ service when it comes to their communication channels. Throughout this 18 month period, we will work closely with our sister companies Optimedia and Prodigious to deliver a full spectrum of campaign deliverables for the Big Ticket.”

Big Ticket was established in 1992 at the Abu Dhabi International Airport. Today, Big Ticket is arguably the largest running raffle draw for cash prizes and dream luxury cars in the GCC. What started out with a million Dirhams cash prize gradually grew and now, on Big Ticket’s 25th year, it has already given away millions of cash prizes in both Dirhams and Dollars and luxury cars. In 2016, it surpassed Dubai Duty Free Raffle Draw and is now the largest raffle draw for cash prizes in the GCC region.

Big Ticket has THE BIG TEN, which is its biggest prize of 10 Million Dirhams. It also has the Super 7, Ultimate Big Ticket, and other surprises in every month. In addition, Big Ticket has given away Dream Cars like Jaguar, Corvette, Ford Mustang, Mini-Cooper, Land Rover, Toyota Prado, BMW X5 and VW Golf, and a Dream Bike Ducati.

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About Leo Burnett MEA
Since its inception in 1981 as the first multinational agency in the region, the Leo Burnett Middle East and North Africa group of companies has always been progressive in its thinking and approach.

From a single brand agency, Leo Burnett has grown into a comprehensive integrated communication network. It is a full service agency, offering brand planning, account management, creative/design-print production, Below-The-Line (BTL), corporate communications, digital communications, direct marketing, database management, event management, interactive marketing/CRM, promotional marketing, retail marketing, market research, media planning and buying, public relations, product launches, outdoor advertising and sales promotion.

The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the marketplace.

The Leo Burnett Group MEA is headquartered in Dubai with offices in Abu Dhabi, Doha, Riyadh, Jeddah, Kuwait, Beirut, Amman, Sulaymaniyah, Erbil, Cairo and Casablanca, and an affiliation office in Algeria.

The Leo Burnett Group of Companies consists of Leo Burnett (Cross-Channel Brand Agency), Leo Burnett/Arc (Cross-Channel Activation Agency), SapientRazorfish (Digital Agency), Atelier (Luxury Agency), MSL (PR Consultancy).

A network team of close to 750 talented employees is committed to enhancing their clients' competitive advantage through an integrated, multidisciplinary communications approach that converts brand buyers into brand believers.

A restructuring in Publicis Groupe - the ‘Power of One’, launched in 2015 has seen all Publicis entities reunited under one roof and one management team. In this model, all agency brands share an operational backbone, combining the power and expertise of the Solution Hubs with the scale required to win. As a Connecting Company for the Connected Age, Publicis Groupe is driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients.

© Press Release 2017