Kuwait - At the heart of conversations for close to a decade, sustainability has become a familiar word among individuals of all age groups. Some connect it to being environmentally conscious, while others see it as the guide to achieving the global Sustainable Development Goals (SDGs). But do we truly know how sustainability is translating in our society today? 

Leaders, entrepreneurs, and enthusiasts from various fields and backgrounds in Kuwait came together to explore the meaning of sustainability and how themselves and their businesses are contributing to building a more sustainable future.

“Driving Towards Sustainability” delivers three talks, each bringing the notion of sustainability from the point of view of a group of speakers.

“Sustainability is all about making conscious decisions for a better future.” This is what Kuwaiti female entrepreneurs had to say about venturing into sustainable entrepreneurship and changing mindsets about consuming fashion and everyday needs. In this first episode, Hind Alkhatrash and Sama Alwasmi share their passion and principles and how they’ve aligned them to consciously help build a more sustainable future.

Large companies also have a role to play in building a common sustainable future. Chairperson of Agility, Henadi Al-Saleh, Chief Executive Office and Vice Chairman of Alargan International Real Estate Company, Engineer Khaled Almeshaan, and Chief Executive Office of Alternative Energy Projects Company, Dr. Hassan Qasem, discuss how their respective businesses incorporate sustainability in their operations, highlighting the importance of investing in research and development and engaging stakeholders in the drive toward sustainability.

The last episode of the talks features two car enthusiasts and Porsche owners, Abdullah Alaskari and Yousef Al-Qahtani, who discuss the future of car making. Believing that driving a Porsche is a journey rather than a destination, they both agreed that the Taycan combined performance, speed and Porsche’s true engineering in a car made for the future. Alaskari and Al-Qahtani conurred that while one can enjoy the unique performance of a sports car, being conscious about its impact on the environment adds value to the overall experience. 

“Driving Towards Sustainability” is hosted by Porsche Center Kuwait to provide audiences in Kuwait with an understanding about how they too can contribute to these global goals. Having launched its first all-electric sports car, Taycan, in 2020, Porche’s vision to have a carbon-neutral balance sheet and a future where 80% of Porsche cars have electric motors by 2030.

Speaking of the initiative, Porsche Centre Kuwait, Behbehani Motors Company, General Manager, Hany Marie, said: “We are very honored to be hosting pillars from the local community to highlight the many facets of sustainability. We share a common vision for a sustainable world with these leading companies, local female entrepreneurs, and car enthusiasts. Sustainability is not just a talk or one thing we can do. It is a collective action in which every member of the global community has a part to fulfill. And Porsche envisions to have its sport cars produced from 100% renewable energy in a more sustainable supply chain. ”

Through the many aspects of sustainability, Porsche Center Kuwait aims to engage in a talk on a sustainable future and how the community at large can contribute to it. The episodes are now available on Porsche Center Kuwait’s Instagram and Facebook handles.


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