New owners Starwood give Dubai resort stamp of approval

Dubai, 02 May 2006: Le Royal Meridien Beach Resort & Spa in Dubai has been named "best in brand" by Starwood Hotels & Resorts Worldwide, who took over management of the Le Meridien brand at the end of 2005.

This award puts the luxury resort at the forefront of the 130 hotels under the Le Meridien flag, and general manager Pam Wilby said: "This represents the start of a new phase for the resort and recognition from one of the world's biggest hospitality brands."

"The hotel sector in Dubai is highly competitive, with both local and international brands continually setting new benchmarks of excellence. Starwood is the region's biggest player, yet Le Meridien continues to export its individual flavour."

Last year, the resort was voted Le Mridien's top performer in the world for guest satisfaction and number one in the group worldwide for food and beverage, as monitored by global consultants, J D Powers. Le Royal Meridien has now been in poll position for the last three years.

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Note to Editors: 
Le Mridien
Le Mridien Hotels & Resorts, with its portfolio of more than 120 luxury and upscale hotels in 52 countries worldwide, is owned by Starwood Hotels & Resorts Worldwide, Inc. The majority of Le Mridien properties are located in the world's top cities and resorts throughout Europe, the Americas, Asia Pacific, Africa and the Middle East. In the 2005 Luxury Brand Status Index survey Le Mridien was recognised as one of the top 15 luxury hotel brands. For more information, please visit www.lemeridien.com.

Starwood Hotels & Resorts Worldwide
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W, Le Mridien and the recently announced AloftSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

Further information:
Kirstie Hepburn
Euro RSCG Furness for Le Royal Meridien Beach Resort & Spa,
tel. 971-4 3903030,
e-mail media@eurorscgfurness.com
For Le Meridien reservations, telephone +971 4 3313555

© Press Release 2006