The region's first luxury public relations consultancy to service 'a total 360 to your luxury portfolio'

Dubai, UAE, March 1st 2009: Niche' 360, the Dubai-based public relations consultancy has announced the region's first PR consultancy brand which focuses solely on consumer, lifestyle and luxury PR products and services at measurable fees.

In the midst of the global economic meltdown, businesses are realizing that proven tactics to gain an advantage in the consumer's mindset are ineffective and everyday brings a challenge to maintain the profits and brand preference.

This is especially true for luxury brands as consumers try to limit themselves to need based buying. Businesses now need to think smart as the immediate future will see a lot of fat trimming in markets and only those brands that are able to establish strong, personal relations with their consumers will be successful.

Niche' 360 believes that the option of gaining a successful market share in a recession by effective spending is open to most and advertising alone won't lead consumers to purchase decision. It would require careful development of relationships with the consumers through bespoke strategies and a plethora of offline and online PR tools.

"To create brand preferences, Niche' 360 offers solutions to businesses that do not have the benefit of a dedicated, workforce," says Amal Masood, Account Director at Niche 360 "What motivated us to start the company was our collective experience in Dubai's PR industry and our passion to help luxury brands become a lifestyle choice. Our services are tailored to help luxury brands be more productive and ultimately, grow a healthier bottom-line."

Niche' 360 offers a measured and cost effective PR plan with focus on utilizing a competitively sensible budget but using it more creatively in channels both real and virtual.

"We can provide a client the best of both worlds - the personal touch and local market knowledge of a boutique agency along with the strategic know-how of an international enterprise. With an expertise in both PR and journalism, our dynamic team uses its global market savvy and brand passion to deliver exclusive campaigns establishing our clients as trendsetters rather than merely followers," says Amal Masood.

This strategic announcement emphasises Niche360's dedication to consumer luxury sectors and its focus on supporting Dubai as a leading luxury shopping destination. It is also a commitment to support the United Arab Emirates during a world recession. 

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About the Company
NICHE' 360 A Public Relations Consultancy is a sophisticated Dubai based communications agency specializing in the consumer 'high-end' lifestyle sector of luxury products and services.

NICHE'360 A high-end PR consultancy has built a highly energetic, fun and talented team with an impressive portfolio of luxury, prestige and lifestyle brands.

NICHE'360 is your complete PR solution; our experienced team creates cost effective and tailored PR strategies; we plan & implement Event Marketing and Management strategies, Product and Service Editorial Campaign launches, we also plan and execute Brand Activation Events, Fashion Shows & Brand Ambassador Recognition events. We also plan digital PR solutions making sure your brand remains on top both online and off.

For further press information please contact:
Amal Masood
Account Director
Niche'360, A Public Relations Consultancy
P: +971 4 431 35 48
M: +917 50 163 63 05
E: amal.masood@niche360.ae
Visit us at: www.niche360.ae

© Press Release 2009