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Wins 'Most Innovative Billboard' category
Dubai - 360 MALL, Kuwait's iconic shopping mall owned by Tamdeen Shopping Centres, was recently recognised for its innovative approach to signage and outdoor promotion as it lifted the Most Innovative Billboard award at the Signage Middle East Awards in Dubai, UAE.
The award was received by mall management company,GLA Property ManagementCompany W.L.L, a Tamdeen Group company.
The 82,000 square metres 360 MALL, which attracts 12 million visitors annually, creatively converted its 900 square metre, 36 metre high glass tower facing the main highway into an attractive billboard. Over 15,000 vehicles pass the mall on the facing King Faisal Highway and 6th Ring Road daily which translates into 16 million views annually.
One of the biggest challenges that 360 MALLfacedwas ensuring that every specialty leasing signage in the mall was in line with the mall's premium luxury image. Also stringent rules in Kuwaitprevented the mall from applying external signage on the mall building. That is when GLA Property Management came up with the idea of using the massive glass tower,an iconic feature of the mall, as a billboard which also created a new revenue stream for the mall.
"The implementation of the billboard was a herculean effort. We used a 30-ton crane with a four-man crew over eight days working seven hours every night to put up the first graphics for Jimmy Choo and then Dior," explained Claudia Lopusinska, Marketing Manager, 360 MALL.
"The image of the face of Dior, Charlize Theron, was captivating and immediately captured the attention of the public. Following the success of the first few ads, the tower billboard subsequently featured other high-end brands such as Chopard, Tag Heuer, Cartier and DKNY and today has become an iconic landmark for Kuwait," added Lopusinska.
The Signage Middle East Awards organised by events and publishing company Enthralogy, is the first recognition platform in the Middle East to celebrate excellence in signage innovation. The award candidates were assessed by an independent panel of judges comprising renowned signage industry experts from the Middle East and all around the world. The awards ceremony and gala dinner was attended by over 400 exhibitors from 34 countries.
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About 360 MALL
360 MALL is an exciting and unique destination in Kuwait whose shopping, entertainment and leisure components are synonymous with sophistication, elegance, unsurpassed style and high-end luxury. The mallintegrates retail, leisure and entertainment in a luxury environment, positioning it as the premier luxury shopping experience in Kuwait.The superb architecture of the project - a circular design that creates a shopping area of over 82,000 square metres- was inspired by a modern day interpretation of the region's Arabic architectural features.
Amongst its stores are a mix of luxury brands, dining and entertainment,many of which were introduced for the first time in Kuwait,offering shoppers and visitors exciting leisure and shopping experiences. The mall's elegant interiors include seven different experience zones. 360 MALLmarks a milestone in the growth of Kuwait's retail sector and is clearly setting benchmarks for the industry.
For more information on the mall, please visit www.360mall.com
For further information, please contact:
Nadin Alami / Stacy Lobo
ASDA'A Burson-Marsteller
+965 22901571 / +965 22901572
nadin.alami@bm.com; stacy.lobo@bm.com
© Press Release 2015
