Dubai, UAE: March 6, 2011 - Kohler, a global leader in the manufacture of kitchen and bath products, will be driving awareness of how to combat the world's water conservation issues by showcasing its latest WaterSense Labelled plumbing products for the first time at WETEX 2011. The regional exhibition for water, energy and environmental services for industry and local authorities in the UAE will take place between March 8 and 10, 2011.

"This is the first year for Kohler to participate at WETEX to showcase new water-saving products together with our UAE distributor Al Hashimiya," said Mohamed Nada, Regional Marketing Manager for Kohler Co. in the Middle East. "Kohler has created a framework for our new product development organisation to heavily invest in the design and engineering of water-conserving products that don't sacrifice performance or style. With water conservation becoming increasingly important for the region, WETEX 2011 is the perfect platform to showcase these cutting edge designs to the Middle East."

Continuing its commitment to preserve one of the most precious natural resources, water, Kohler boasts WaterSense labelled products across all plumbing categories - toilets, bathroom faucets, showerheads, flushing urinal fixtures and flushing urinal valves - and will showcase products from its WaterSense and Artist Editions product ranges at WETEX 2011.

"Kohler delivers industry-leading water-saving faucets, showerheads and toilet products with smart designs and beautiful style at a singular level of quality," added Mohamed Nada.

Mirroring WaterSense's primary goal of encouraging water efficiency and the use of water-efficient products that perform as well as or better than their less efficient counterparts, Kohler's three major plumbing brands, Kohler, Sterling and Kallista, provide homeowners with water-conserving solutions for all bathroom plumbing.

"Kohler made a commitment to being a leader and innovator when the WaterSense program began, and we have backed that commitment by continuing to develop and certify products in every plumbing category of the program, and offering them throughout the Middle East through our regional distributor network," said Mohamed Nada.

Kohler's expansive array of products is certified to carry the WaterSense label, and  include both single- and dual- flush high efficiency toilets with gravity, power and pressure assist flushing technologies, single- and two-handle bathroom faucets in widespread and centre-set installations, multi-function showerheads,  both 0.5 Litres-per-flush (lpf) and 1.9 lpf urinal fixtures, and corresponding  urinal flushometers.

Known not only for its leadership in bathroom technology but also for its innovative product design, Kohler offers these WaterSense-labelled products in a variety of unique styles, spanning across traditional, transitional and contemporary design aesthetics.

Kohler WaterSense labelled products are now available across the Middle East through Kohler's regional distributor network, and will be on display at WETEX 2011, at UAE distributor Al Hashimiya's stand V1, Hall 2 at DICEC.

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For more information on KOHLER WaterSense Labelled Products or other KOHLER products, individuals may visit the Kohler Co. Web site at KOHLER.com. The Kohler Web sites for all international markets are listed under the worldwide link in the upper right-hand corner of the Kitchen & Bath Web site. Our customers in the Middle East can directly visit our regional website me.KOHLER.com.

Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America's oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, cabinetry, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations.

© Press Release 2011