''It is our vision to sustain the leadership position in the premium segment of the mattress industry with quality, technology and customer service as the basic foundation to achieve customer satisfaction. All our actions revolve around these basic principles in all our endeavors as we move forward in pursuit of the next milestone.''
King Koil, a house hold name in the Retail Market and a leader in Mattress Industry in the Middle East has opened another showroom in Sharjah. This showroom is situated on King Abdul Aziz Street in Al Manara Towers and is strategically located on the main street with ample parking space and strong visibility. This would be the 3rd King Koil showroom in Sharjah, though King Koil has significant presence in all other emirates apart from the GCC countries.
King Koil brand is manufactured and marketed in the Middle East by Dubai Furniture Manufacturing Co.LLC (DFMC) from its state-of-the-art manufacturing facility in Dubai. With its aggressive marketing strategy, product innovation and focus on customer satisfaction, King Koil has sustained the leadership position & distanced itself from the competition in the last decade.
"The opening of the new King Koil showroom in Sharjah demonstrates our commitment to achieve our goals by expanding our retail network in the region which is gaining momentum despite slowdown witnessed in other parts of the world" says Mr. Sundar Rajan, CEO of DFMC LLC.
DFMC is the pioneer in launching Pillow Top mattress systems, Box Top mattress systems, Adjustable Beds etc. DFMC took the lead by launching company owned retail outlets in the Middle East, thus providing the consumers an unique shopping experience clubbed with excellent customer service.
With this new showroom, King Koil intends to take the shopping experience of the customer to the next level, since this showroom is one of it's kind with a new interior concept and high end dcor. The customers would experience a pleasant shopping experience.
The customers would also have an opportunity to experience the popular King Koil 'Star Collection'. Through this concept, the premium mattresses which have been supplied to the hospitality segment are re-created and displayed in an unique dcor for the regular retail customers. DFMC has its own repertoire of the star hotels in the region, to which it supplies regularly. The hospitality clientele list for DFMC is huge and some of the notable ones are Emirates Palace - Kempinski, Meydan, Emirates Towers, Atlantis, Yas Marina Hotel, Fairmont, Raffles etc.
The mattress models which have enticed the prestigious hospitality clientele have been re-crafted and presented to the retail customers so that they can have a personalized experience of the products in an ultra-modern ambience and an opportunity to take home the same comfort, support & feel which they would get while visiting such prestigious hospitality properties.
About Dubai Furniture Manufacturing Company:
Established in 1993, Dubai Furniture Manufacturing Company LLC (DFMC) was set up to manufacture and market "King Koil" branded products under license from King Koil, USA. Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East. Later, DFMC acquired the license to manufacture and market "Serta" branded products from Serta Inc., USA, and the world's second largest mattress brand. Serta and King Koil branded products are manufactured in a state-of-the-art production facility in Dubai. DFMC is committed to innovation and investment in human resources and technology to sustain its leadership position and provide customer satisfaction.
Press Release 2012
